Factors Influencing Building Consumers' Initial Trust in E-Commerce

The the Effects of Perceived Ease of Use, Perceived Security, and Perceived Satisfaction on Initial Trust of Bri Mobile Banking Users (Customer Study in Samarinda City)

“…Based on research that has been conducted by Tao Zhou (2011) and Yu Hui Chen et al (2007) gives the result that perceived ease of use and perceived security have a positive and significant influence on initial trust, which is then supported by research by Fakhradin et al (2013) and Rania et al (2022), with the results of the study, ease of use has a positive effect on initial trust. Research by Zelalem (2021) and Jason et al (2017) also concluded that the results of research on security perceptions had a positive and significant effect on initial trust. Meanwhile, research conducted by Harry (2020) shows that perceived ease of use has no significant effect and security has a significant effect on initial trust.…”

“…Maintaining satisfaction and trust is one of the indicators to prove the success of banks in providing the best service for customers. Trust is described as a dynamic process of experience from time to time, so that initial consumer trust is important to create sustainable trust in a product or service [5]. When consumers first use mobile banking services, the level of customer trust is at point 0 and is in the introduction stage, along with fear and ignorance arising because they do not have experience or credible information [6].…”