Factors Influencing Consumer Behavioral Intention to Use Food Delivery Services: A Study of Foodpanda

Abstract

With the advancement of technology in this 21st century, food delivery services have emerged as a new wave in the food and beverage industry. People can now order the food with a simple click of a button. This study analyzes the factors influencing consumers’ behavioral intention to use the food delivery apps-Foodpanda. Both primary and secondary data were collected through various sources. An online survey form was prepared to collect information from 100 respondents. The results indicated that factors including price, information quality and the perceived usefulness of the Foodpanda application have significant influences toward the consumer behavioral intention to use the food delivery service.

Why Bangkokians use online food delivery services after COVID-19 restrictions have been lifted

“…The significance value of 0.001, which is less than 0.05, supports the relationship between perceived usefulness and customers' intention to use online food delivery. This is in line with previous studies, such as Hong et al (2021) and Aryani et al (2022), that have found perceived value to be a key factor in determining customer intention to use online food delivery services.…”

“…The statistical significance of this relationship was determined to be 0.004, which is less than 0.05, indicating a significant impact of price saving benefit on customer intention. Previous research, including studies by Yeo et al (2017), Novita and Husna (2020), Hong et al (2021), andAryani et al (2022), also supports the positive association between price saving benefit and customer intention to use food delivery services.…”

“…(2017), Novita and Husna (2020), Hong et al . (2021), and Aryani et al . (2022), also supports the positive association between price saving benefit and customer intention to use food delivery services.…”

“…This is in line with previous studies, such as Hong et al . (2021) and Aryani et al . (2022), that have found perceived value to be a key factor in determining customer intention to use online food delivery services.…”

“…Next, considered in this context is a study by Aryani et al . (2022) which analyzed the factors affecting consumers' behavioral intentions to use Foodpanda, a well-known food delivery app in Malaysia.…”