Factors influencing consumer's adoption of internet of things: an empirical study from Indian context

Bajaj, Parul; Almugari, Fatehi; Tabash, Mosab I.; Alsyani, Majed Kassem; Saleem, Imran

doi:10.1504/ijbir.2021.113517

Cited by 5 publications

(4 citation statements)

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“…Cho and Sagynov [44] explained that the cost is associated with the consumer attitude regarding adopting new technology. Bajaj et al [13] also confirmed that cost is one of the most important factors affecting IoT service adoption. Thus, we frame our first hypothesis as follows.…”

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 93%

“…This technology may help the banks in peer-to-peer lending, know your customer (KYC) upgradation, payment transfers, and fraud reduction [12]. As IoT services can be used anywhere, anytime, no doubt, these devices will fetch a considerable amount of data to be analyzed for a better understanding of customers' needs, and banks will be able to provide the right services to the right customers [13,14]. With the help of IoT, banks fetch a large amount of customers' information in raw data, which can significantly reduce information asymmetry problems, dampen risk-based pricing, and improve risk management.…”

Section: Introductionmentioning

confidence: 99%

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Factors Influencing Adoption of IoT and Its Impact on CRM in Banks: Examining the Moderating Role of Gender, Age, and Bank Ownership Type

Bajaj

Anwar

Yahya

et al. 2023

Human Behavior and Emerging Technologies

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Internet is becoming a part of our lifestyle; however, the usage rate and application of the Internet are disparate in different parts of the world. In many emerging countries, the Internet is yet to penetrate ordinary households. The present study focuses on how IoT adoption impacts the banks’ customer relationship management (CRM) in an emerging market context. Furthermore, the moderating roles of gender, age, and bank ownership type on the relationship between the adoption of IoT and CRM have also been tested. Cost, convenience, social context, and privacy were studied as the predicting variables of IoT adoption, while IoT adoption was investigated as the antecedent of CRM. The CRM variable has been operationalized as a second-order latent construct consisting of three first-order latent variables: responsiveness, satisfaction, and assurance. A cross-sectional, non-probability-based survey was conducted from 467 bank customers of three public and three private sector banks in Aligarh city of India. Two CFA models were run to ensure reliability, validity, and model fit. Hypotheses were tested using structural equation modeling (SEM) on AMOS software, while PROCESS Macro v4.0 by Hayes (2009) was used to test the moderating effect of gender on the relationship between IoT adoption and CRM. The results indicate that cost, convenience, social context, and privacy are positively influencing IoT adoption, which in turn positively affects CRM. Gender and age were found to have a negative moderation effect on the path between IoT adoption and CRM, while bank ownership type positively moderated this link.

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Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 93%

Section: Introductionmentioning

confidence: 99%

Factors Influencing Adoption of IoT and Its Impact on CRM in Banks: Examining the Moderating Role of Gender, Age, and Bank Ownership Type

Bajaj

Anwar

Yahya

et al. 2023

Human Behavior and Emerging Technologies

Self Cite

View full text Add to dashboard Cite

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“…In Romania also and in tourism sector, [60] examined the adoption of IoT and found that convivence, awareness, habits, cost, age, and education have significant effect on the adoption of IoT by tourists. [61] in India examine the awareness and adoption of IoT in education. There is variation in the awareness among students regarding the cost, safety and convivence.…”

Section: Other Theories and Approachmentioning

confidence: 99%

Internet of Things: A systematic Literature Review

Hashim¹,

Hassan²,

Drus³

2022

IJCAI

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Internet of things (IoT) is an emerging technology that is being used widely. The literature has no agreement regarding the factors that affect the adoption of IoT. The purpose of this study is to review the literature systematically using Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Following this method, 69 articles were included in this review. A frequency analysis was conducted. The findings showed that number of articles reduced during COVID19. Higher education has the highest numbers of articles. Emerging economies are active in research about IoT. Technology acceptance model (TAM) is still the dominant adoption theory with majority of the reviewed articles are using quantitative method and large sample size to meet the assumption of using structural equation modeling. The most important predictors are the perceived usefulness, perceived ease of use, social influence, privacy, security, and trust. Other factors also included the variables of UTAUT. Decision makers are recommended to focus on usefulness and simplifies the process of using IoT as well as to create awareness about the application of IoT. Future studies are recommended to narrow the scope to one industry and to conduct more studies using mixed method or qualitative approach. More studies in developing countries are needed to explain the adoption of IoT.Povzetek: V tem preglednem članku so analizirani faktorji, ki vplivajo na uspeh IoT sistemov.

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“…Small-scale farmers and elderly farmers are usually the least benefited from the newer technologies (Gao et al ., 2020). Awareness about technology is a precedent for farmers to adopt technology (Bajaj et al ., 2021; Khan et al ., 2023). Also, the information becomes the basis of awareness.…”

Section: Introductionmentioning

confidence: 99%

Does the belief of farmers on land as God influence the adoption of smart farming technologies?

Vasan¹,

Yoganandan²

2023

BIJ

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PurposeArtificial Intelligence-based smart farming technologies have brought impressive changes in farming. This paper aims at exploring the farmers’ intention to adopt smart farming technologies (SFT). Also, the authors intend to know how far the belief of farmers on land as God influences their decision to adopt SFT.Design/methodology/approachThe data were gathered from 500 farmers chosen purposively. A well-crafted survey instrument was employed to amass data from farmers for measuring their adoption of SFT. As the authors sought to measure the farmers’ behavioural intention (BI) towards the adoption of SFT, the technology acceptance model developed by Davis (1989) came in handy, including perceived usefulness (PU), perceived ease of use (PEU) and BI. The authors have adopted this model as it was considered a superior model. The items on the attitude of confidence (AC) were adapted from Adrian et al. (2005). Survey instruments of Thompson and Higgins (1991) and Compeau and Higgins (1995) were also referred to finalize the statements relating to attitude towards use. Moreover, the authors developed items relating to the perceived belief of land as God based on frequent interaction with the farmers.FindingsThe study results divulged that attitude to use (AU) is directly influenced by the rural farmers’ PU, PEU and AC. Similarly, this investigation has observed behaviour intention directly influenced by the AU of farmers. It is observed that AU was the most influential variable, which ultimately influenced the BI to use SFT.Research limitations/implicationsThis study has an important limitation in the form of representing only the culture, belief and value system of farmers in India.Practical implicationsThe outcome of this study will facilitate the policymakers to draw suitable policy measures keeping the sensitivities of the farmers in mind in their technology adoption drive. The agricultural officers can encourage farmers to take logical decisions by supplying adequate information in a time-bound manner. Marketers can make suitable adjustments in their sales and promotion activities that focus on farmers.Social implicationsThe belief of farmers on land as God has a small yet unmissable influence on farmers’ AU and BI in their technology adoption decision. Based on the above evidence, the authors recommend that marketers fine-tune their product design, product packaging and promotional activities keeping the belief and sensitivities of farmers at the core of their marketing campaign.Originality/valueThis article provides original insights by demonstrating the positive influence of PU, PEU and AC on technology adoption by farmers. This research is the first of a kind linking the belief of farmers on land as God with smart farming technology adoption in farming.

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Factors influencing consumer's adoption of internet of things: an empirical study from Indian context

Cited by 5 publications

References 0 publications

Factors Influencing Adoption of IoT and Its Impact on CRM in Banks: Examining the Moderating Role of Gender, Age, and Bank Ownership Type

Factors Influencing Adoption of IoT and Its Impact on CRM in Banks: Examining the Moderating Role of Gender, Age, and Bank Ownership Type

Internet of Things: A systematic Literature Review

Does the belief of farmers on land as God influence the adoption of smart farming technologies?

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