Factors Influencing Consumers’ Purchasing Behavior on Organic Vegetables: A Case Study in Vientiane, Lao PDR

Poyearleng, Chaitor; Zhao, Kai; Shahriar, Saleh; Reakine, Ouaimon Payang Slim

doi:10.4236/jss.2019.72017

Cited by 7 publications

(6 citation statements)

References 49 publications

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“…Alcalde ( 2019) & Poyearleng et al (2019) points out that quality is acceptable if accompanied by an appropriate price. A product with multiple significant factors is generally associated with a higher price, as it is considered of better quality.…”

Section: Resultsmentioning

confidence: 99%

Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador

Boada¹,

Morocho²

2023

OJBM

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Consumer behavior is essential for the success of businesses in the retail sector, as it allows for the design of effective marketing strategies and the improvement of customer relationships. In Ecuador, the retail sector has experienced significant growth, and companies must stay informed about trends and behavior patterns to remain competitive. This study examines consumer behavior in the retail sector of Loja, Ecuador, and determines how perceptions influence their purchasing preferences. Simple random probability sampling was employed, with surveys administered to 500 individuals across various commercial sectors within the city. Responses were analyzed using the SPSS statistical software. The results revealed valuable information regarding the preferences, characteristics, and perceptions of consumers in Loja. Relationships were identified between consumer perception and consumption dimensions in the retail sector, allowing for the establishment of relevant conclusions. These findings may serve as a basis for future research and support business decisions in the retail domain.

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Section: Resultsmentioning

confidence: 99%

Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador

Boada¹,

Morocho²

2023

OJBM

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“…Wireless Communications and Mobile Computing fast, and easy to identify, and it is suitable for compact result set with small data volume [23]. In order to deal with these complex data, we need some new and better methods to analyze and establish models.…”

Section: Methodsmentioning

confidence: 99%

Analysis of Influencing Factors and Enterprise Strategy of Online Consumer Behavior Decision Based on Association Rules and Mobile Computing

Xiao

Piao

2022

Wireless Communications and Mobile Computing

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Consumers are constantly generating a large amount of data, thanks to the arrival of the big data era and the advancement of mobile edge computing capabilities. Massive behavioral data points to the need to mine and analyze potentially valuable information. The commonality and individuality of customer groups’ consumption behaviors must be researched before marketing decisions and strategies can be implemented. Because of the unique advantages of mobile edge computing technology, the Internet’s application has become more and more widespread, and businesses are increasingly paying attention to network marketing. With the system’s long-term use, decision-makers began to wonder if useful information could be extracted from vast amounts of historical data to help them summarize or even predict changes in customer demand and purchasing behavior. This assumption is possible thanks to the rise and development of data mining technology. Association rules are increasingly being applied to customer behavior analysis as the most active branch of data mining in the last ten years. The majority of association rule research currently focuses on one-dimensional data association analysis of a user’s package using classical algorithms. The use of association rules mining on multidimensional data with multiple attributes in the telecom service industry is limited due to the complexity of the data structure and algorithm.

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“…A study in Vietnam has revealed that place factor, product factor and promotion factor are the first level factors mostly influence organic food purchase behavior of consumers and the second level factor is the price. Place refers to providing products for easy access and distributions (Poyearleng et al, 2019). A study in Sri Lanka has mentioned marketing mix and pre purchase related factors positively influence consumer behavior towards organic food purchasing behavior (Weerasiri et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Assessing Urban Consumer Intention on Purchasing of Organic Food in Sri Lanka

Wijesinghe

Aththanayaka

2021

J Agric Sciences

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Purpose : Food consumption patterns are changing as a result of prevailing health and environmental issues. Organic foods are generally believed as safer to consume, nutritious, and environmentally sound production. The main purpose of this study was to recognize how the revealed information on organic food labels and perceived organic knowledge influence attitudes and trust toward organic food purchase intention and how subjective norm drives toward organic food purchase intention among urban consumers in Sri Lanka. Research Method : Primary data were collected through a questionnaire survey by means of face-to-face interview from a sample of 300 consumers covering five Divisional Secretariats in Colombo district. Divisional Secretariats were selected randomly. Data were analyzed by using Structural Equation Modeling and AMOS in SPSS. Findings : The results revealed that consumer attitude is the main attribute that influences organic foods purchase intention. Further, results elaborate consumers more concern on the health attributes of the organic foods. Consumers also have low trust on organic food producing companies, farmers, vendors, organic labels and certifiers. The study indicates that organic label does not have a clear profile to consumers. Thus they do not believe organic labeling provides correct and sufficient information. The results show that respondents have low knowledge on organic foods. Research Limitations : Data were gathered only from Colombo district of Sri Lanka. Therefore, future studies should be focused even on other urban areas of the country in order to capture general behavior of consumers on organic food purchase intention. Originality/ Value : Findings of this study are important to policy makers, organic producers, vendors, marketers, certifiers and research institutions to implement better strategies to develop a positive attitude and trust towards organic food in order to promote organic food consumption in Sri Lanka.

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Factors Influencing Consumers’ Purchasing Behavior on Organic Vegetables: A Case Study in Vientiane, Lao PDR

Cited by 7 publications

References 49 publications

Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador

Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador

Analysis of Influencing Factors and Enterprise Strategy of Online Consumer Behavior Decision Based on Association Rules and Mobile Computing

Assessing Urban Consumer Intention on Purchasing of Organic Food in Sri Lanka

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