Factors Influencing Customer Behavior of Butter Oil Substitute in Vietnam

Giao, Hà Nam Khánh

doi:10.31219/osf.io/gn6em

Cited by 10 publications

(11 citation statements)

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“…There are many studies on services and consumer behavior (Giao, 2004(Giao, , 2018a(Giao, , 2018b(Giao, , 2018c(Giao, , 2018d(Giao, , 2019a(Giao, , 2019b(Giao, , 2020Giao, Hoai & Vinh, 2019, Giao, Vuong & Quan, 2019Giao, Trung & Truong, 2019), on tourism and hospitality (Giao & Hao, 2011;Giao & Son, 2012;Giao, Kiem, Son & Dung, 2018;, and on destination (Giao & Sang, 2018;Huyen & Binh, 2020;Truong, 2020). According to Rubies (2001), a travel destination is a geographic area, which contains resources for tourism, attractions, infrastructure, equipment, service providers, other support and management organizations interacting with each other to provide visitors with the experience they expect at the destination they have chosen.…”

Section: The Concept Of Tourismmentioning

confidence: 99%

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

Giao¹,

Ngân²,

Phuc³

et al. 2020

JAFEB

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This research examines the affect of destination image factors on revisit intention of domestic tourists at Ba Ria Vung-Tau (BRVT), by questioning directly 510 domestic tourists. The convenient sampling method is used in dividing the crowds into four groups; the four main surveyed areas in BRVT are: Vung Tau, Long Hai-Phuoc Hai, Xuyen Moc and Con Dao. A combination of qualitative and quantitative methodologies were utilized. A focus group of 10 domestic tourists was set up to review and explore the various factors as well as the conceptual model. An in-depth interview with 12 participants was developed to fine-tune measurement items. The questionnaire applied a 5-point Likert scale. Checking the reliability by Cronbach's Alpha, exploratory factor analyzing and linear multiple regression were used with the SPSS program. The results show that there are eight main destination image factors affecting domestic tourists revisit intention to BRVT using linear regression and arranged by decreasing importance: Infrastructure, Variety Seeking, Accessibility, Local food, Atmosphere, Environment, Price Value, Leisure and Entertainment. From that, the research offers some suggestions and policy recommendations for the tourism business and provincial policy-makers to identify the main issues and develop better customer services to increase domestic tourists' revisit intention.

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Section: The Concept Of Tourismmentioning

confidence: 99%

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

Giao¹,

Ngân²,

Phuc³

et al. 2020

JAFEB

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“…Nghieâ n cöù u naø y döï a treâ n thuyeá t haø nh ñoä ng hôï p lyù -TRA (Fishbein & Ajzen, 1975), thuyeá t haø nh vi döï ñònh TPB (Aizen, 1991), vaø moâ hình chaá p nhaä n coâ ng ngheä TAM (Davis vaø ctg, 1989), cuø ng keá t quaû caù c nghieâ n cöù u cuû a (Giao, 2017(Giao, , 2018 3. Keá t quaû phaâ n tích 3.1.…”

Section: Caù C Giaû Thuyeá T Vaø Moâ Hình Nghieâ N Cöù Uunclassified

Về ý định mua laptop trên Facebook của nhân viên văn phòng tại Thành phố Hồ Chí Minh

Giao¹,

Thu²

2021

Preprint

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Bài nghiên cứu đượcthực hiện nhằm xác định và đo lường các yếu tố ảnh hưởng đến ý định mua laptop trên Facebook của nhân viên văn phòng tại thành phố Hồ Chí Minh (TPHCM), thông qua khảo sát 280 nhân viên văn phòng. Kiểm định Cronbach’s alpha, phân tích nhân tố khám phá (EFA), phân tích tương quan Pearson và phân tích hồi quy bội được sử dụng. Kết quả cho thấy có 05 yếu tố ảnh hưởng đến ý định mua laptop trên Facebook của nhân viên văn phòng tại TPHCM, sắp xếp theo độ mạnh giảm dần: Nhận thức sự hữu ích, Cảm nhận rủi ro, Kiểm soát hành vi, Giá cả, Chuẩn chủ quan. Từ đó, nghiên cứu cũng đề xuất một số hàm ý quản trị nhằm góp phần gia tăng ý định mua laptop trên Facebook của nhân viên văn phòng tại TPHCM.

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“…In today's competitive environment, the pursuit of customer satisfaction highly depends on the organization's overall service quality. According to many authors (Chee & Noorliza, 2010;Chen, Chang, & Lai, 2009;Jaiswal, 2008;Jayawardhena, 2010;Juga, Juntunen, & Grant, 2010;Kilibarda, Zečcvic, & Vidovic, 2012;Panayides, 2007;Giao, 2020Giao, , 2018aGiao, , 2018bGiao, , 2018cGiao, , 2018dGiao, , 2018g, 2018h, 2019aGiao, , 2019bGiao, , 2019d, satisfaction of customers' expectations regarding service quality affects business performance and encourages customer loyalty. The satisfaction of customer expectations is generally seen as a positive opinion of the client about the service after the service is performed.…”

Section: Logistics Service Quality and Customer Satisfactionmentioning

confidence: 99%

Customer Satisfaction with Less than Container Load Cargo Services in HoChiMinh City, Vietnam

Giao¹,

Thy²,

Vương³

et al. 2020

JAFEB

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This research has four specific objectives: (1) identifying factors that affect customer satisfaction with less than container load (LCL) cargo services of logistics companies in HoChiMinh City (HCMC), (2) measuring the level of impact of the factors, (3) testing the difference in satisfaction among groups of customers with different characteristics in terms of type of business and time of using LCL cargo services, and (4) proposing some management implications to improve the quality of LCL cargo services. Researchers interviewed 210 customers who enjoyed the LCL cargo service in HCMC for at least the last six months, using the convenient sampling method. SPSS 20 was used to analyze the reliability of the scale through the Cronbach's alpha coefficient, then exploratory factor analysis and multiple linear regression analysis were used. The results identified the six factors that influence positively customer satisfaction of LCL cargo services of logistics companies in HCMC, by decreasing importance: service process, image, resource, price, management, and outcomes. The results show that there is no difference in customer satisfaction with LCL cargo services by types of business as well as time of using services. The research suggests some implications for the management of logistics companies in HCMC to enhance customer satisfaction.

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Factors Influencing Customer Behavior of Butter Oil Substitute in Vietnam

Cited by 10 publications

References 0 publications

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

Về ý định mua laptop trên Facebook của nhân viên văn phòng tại Thành phố Hồ Chí Minh

Customer Satisfaction with Less than Container Load Cargo Services in HoChiMinh City, Vietnam

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