Factors Influencing Customer's Choice of Technology Retailers: An Application in Kayseri (Turkey)

Acar, Neşe; Çizmeci, Bülent

doi:10.1016/j.sbspro.2015.10.089

Cited by 3 publications

(1 citation statement)

References 12 publications

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“…by floor), two experimental locations were examined: the ground floor and the first floor. Acar and Çizmeci (2015) also demonstrated the importance of floor decisions in consumers' selection of retailers. Moreover, the number of studies dedicated to the measurement of the effectiveness of in-store locations for other automated retail formats such as humanoid service robots has multiplied over the last 10 years (De Gauquier et al, 2021).…”

Section: Figure 1 Structural Elements Of the Experimental Designmentioning

confidence: 94%

Is the whole greater than the sum of its parts? A vending retail study

Stoyanov

2022

IJRDM

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PurposeThis study aims to identify which elements of the vending marketing mix are the main sources of competitive advantage for the industry, how they impact vending profitability, and what are their related synergistic effects.Design/methodology/approachA full factorial experiment was developed to determine the effect of eight marketing mix scenarios on the profitability of a new vending channel in a French university library and assess the synergistic effects among three elements of a marketing mix (i.e. product quality, payment system, internal location) identified in a focus group as new sources of industry competitive advantage.FindingsAlthough the main effects of product quality and payment system were weak-to-modest and insignificant, their interaction effect significantly impacted the daily net profit of the vending channel and generated the highest net synergy. The results partially challenge the marketing synergy axiom as internal location separately had a stronger impact on profitability than product quality and higher-order interaction effects do not necessarily translate into higher synergistic effects.Research limitations/implicationsThis research was conducted in a real-life setting and has its limitations, which future researchers can overcome by extending the temporal, geographic and product scope of the study.Originality/valueThe distinction that we introduced between gross and net synergy allowed us to partially challenge the prevailing marketing mix assumption that synergy is always positive (i.e. that a vending retailer can achieve synergy by selecting a combination of marketing mix elements instead of relying on them separately). Moreover, by demonstrating that marketing synergy is not a uni- but a bi-dimensional concept, we provide vending retailers with a better methodological understanding of why they may have already fallen into the synergy trap and how to avoid it in the future.

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Section: Figure 1 Structural Elements Of the Experimental Designmentioning

confidence: 94%

Is the whole greater than the sum of its parts? A vending retail study

Stoyanov

2022

IJRDM

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Examining The Relationship of Technology, Personal and Environment Factors on The User Adoption of Online Laboratory in the Field of Health

Riana¹,

Astuti²,

Maryani³

et al. 2018

2018 6th International Conference on Cyber and IT Service Management (CITSM)

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The Vitality of Price Comparison and Product Display for Assortment Satisfaction

Verma¹

2019

International Journal of E-Business Research

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The objective of this study is to examine factors that influence Indian consumer's assortment satisfaction towards the online purchase of footwear. A questionnaire was used to collect data using stratified sampling from different online shoppers. Structural equation modeling showed a significant impact of product display and price comparison on assortment satisfaction. Arguably, this is the first article which shows a linkage between product display and price comparison on assortment satisfaction for online footwear purchases. Further, a moderation of income and gender upon the two independent variables was studied using hierarchical regression method. Gender along with gender and income interaction with price comparison moderates assortment satisfaction.

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Factors Influencing Customer's Choice of Technology Retailers: An Application in Kayseri (Turkey)

Cited by 3 publications

References 12 publications

Is the whole greater than the sum of its parts? A vending retail study

Is the whole greater than the sum of its parts? A vending retail study

Examining The Relationship of Technology, Personal and Environment Factors on The User Adoption of Online Laboratory in the Field of Health

The Vitality of Price Comparison and Product Display for Assortment Satisfaction

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