Factors influencing destination image

Beerli, Asunción; Martín, Josefa D.

doi:10.1016/j.annals.2004.01.010

Cited by 1,819 publications

(1,645 citation statements)

References 36 publications

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“…However, we also found dissatisfaction among the visitors to the Oriental Village; those who stayed for more than 10 days were less satisfied than those who had stayed for less. This finding was in contrast to previous studies finding a positive relationship between LoS and CS [13][14][15][16]. We also identified a negative relationship between LoS and SF, again in contrast to previous studies [23].…”

Section: Discussioncontrasting

confidence: 57%

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Length of Stay and Tourism Facility Assessment: The Viewpoint of Malaysian Tourists at Langkawi

Jaafar

Khoshkam

2014

SHS Web of Conferences

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Abstract. This investigation employed partial least square analysis to scrutinize factors influencing the social perceptions of Malaysian tourists of tourism facilities at an island tourism destination. It focuses on the effect of one particular socio-demographic variable, length of stay, on consumer satisfaction. Data was collected from a major tourism destination at Langkawi, Malaysia. The results indicate that length of stay has an effect on tourists' social perceptions and contributes to their dissatisfaction with the destination. Tourists who stayed more than 10 days were less satisfaction than those who stayed for less than 10 days. The implications of this finding and recommendations for further study are discussed as well.

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Section: Discussioncontrasting

confidence: 57%

“…Beachside destinations tend to be favoured by tourists and receive a high number of repeat visitors [14]. Therefore, satisfaction with a previous visit positively influences the decision to return [15], and this sense of satisfaction is itself influenced by aspects of the destination [16].…”

Section: H2: Los Has a Positive Effect On Sfmentioning

confidence: 99%

Length of Stay and Tourism Facility Assessment: The Viewpoint of Malaysian Tourists at Langkawi

Jaafar

Khoshkam

2014

SHS Web of Conferences

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“…There is a strong connection between a positive image and continued tourism growth (Bramwell and Rawding 1996, Chon, 1991, Dann, 1996, Echtner and Ritchie, 1991, and Gartner, 1993. Factors identified that can positively influence destination image include infrastructure, service quality, culture, destination costs, freedom to engage in specific holiday activities without fear of sanctions, security and a favourable climate (Beerli and Martin, 2004aand 2004b, and Cooper et al, 2008. A lack of security can also influence the tourists' faith in the product, particularly when personal threats are perceived (Edgel, 1990, Ryan 1993, Mansfeld, 1994, Wahab 1996, Hall and O'Sullivan, 1996, Mihalic, 1996, Sonmez and Graefe 1998, Fletcher and Morakabati 2008, Morakabati et al, 2012.…”

Section: Qatar's Economy In Contextmentioning

confidence: 99%

Planning for a Qatar Without Oil: Tourism and Economic Diversification, a Battle of Perceptions

Morakabati

Beavis

Fletcher

2014

Tourism Planning & Development

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Qatar has developed a long-term strategy to plan for a time when the country will not be dependent upon its oil and gas reserves. The strategy focuses on export diversification, largely through the development of service industries, including finance, knowledge-based sectors and tourism. This may be seen as a sensible option given the availability of capital and the paucity of non-energy resources. To date the success in attracting leisure tourists has been limited. The country faces a number of challenges with its economic diversification strategy through tourism, including the task of creating a strong destination image and assuring personal safety, civil liberty and political stability in a region not noted for these characteristics. It also needs to offer a product that is sensitive to the religious and cultural traditions of the host population whilst appealing to international tourists. This paper looks at diversification as a development strategy, the rationale for Qatar's diversification strategy, the risk perceptions and appeal of Qatar as a holiday destination and then empirically tests whether Qatar fits into a typology of evoked, inert or inept sets of destinations. The results show that there is strong support for the link between export diversification and economic growth but while seen as a relatively safe destination, Qatar currently lacks appeal and does not fall into the evoked set of destinations for UK visitors.

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“…Bitner (1992) suggested that the attributes of physical environment include natural environment, humanistic environment and social environment. Beerli & Martín (2004) used the natural and cultural resources, the public leisure and facilities, atmosphere, safe environment and tourism resources as the dimensions of physical environment, and they will jointly shape people's overall environmental impression and further affect tourists' mood. Therefore, natural beautiful scenery, historical relics, local features, etc will influence tourists' perceived value towards regions (Bitner, Barnes, & Ward, 1992).…”

Section: Relationship Between Physical Environment and Experiential Vmentioning

confidence: 99%

Competing Model of Event Marketing Activities

Wu¹

2016

IJMS

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Event marketing is the important strategy for the regional tourism development. It is worthwhile to be discussed that the cooperation between regional image and physical environment can shape the regional features and intensify tourists' attitudes and tourist willingness towards regions. This study took the regular event marketing activities (Xinshe Sea of Flowers events in Taichung; Sakura Festival in Formosa Aboriginal Culture Village in Sun Moon Lake) held in two regions in Taiwan as the examples to discuss the effect of event marketing activities in different regions, regional image and physical environment on tourists' experiential value, satisfaction, trust and commitment, so as to establish the competing model, compare the intensity difference in each path relationship and deeply analyze the effect of different event marketing activities.After the analysis of 500 valid questionnaires, it can be found that: (1) the event marketing activities and physical environment in two regions both have the significantly positive effect on tourists' experiential value; (2) The tourists' experiential value has the significantly positive effect on satisfaction and trust; (3) The tourists' trust has the significantly positive effect on commitment; (4) However, the regional image has no significant effect on tourists' experiential value. Besides, there is significant difference in the influencing intensity of the two paths: (1) The tourists' satisfaction for Xinshe Sea of Flowers events in Taichung has the significantly positive effect on trust, while there is no significantly positive effect in the other region; (2) The influencing intensity of tourists' experiential value for Sakura Festival in Formosa Aboriginal Culture Village in Sun Moon Lake on trust is significantly greater than that in the other region. It can be seen that the event marketing in different regions can generate the impact with different intensity. Therefore, each region should cooperate with its physical environment to plan the characteristic event marketing strategies.

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Factors influencing destination image

Cited by 1,819 publications

References 36 publications

Length of Stay and Tourism Facility Assessment: The Viewpoint of Malaysian Tourists at Langkawi

Length of Stay and Tourism Facility Assessment: The Viewpoint of Malaysian Tourists at Langkawi

Planning for a Qatar Without Oil: Tourism and Economic Diversification, a Battle of Perceptions

Competing Model of Event Marketing Activities

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