“…This study will compare the achievement goals and attitudes of preservice elementary teachers from nonrural areas with those from rural areas, particularly the rural Appalachian region of Kentucky. This region wrests with the value of education (Howley, 2003;Elliott, Hufton, Hildreth, & Illushin, 1999;Elliott, Hufton, Illushin, & Lauchlan, 2001). In cultures where education, particularly mathematics education, is not highly valued, the challenge of motivating students to excel in this subject area is particularly daunting.…”