In the West African Monetary and Economic Union (UEMOA), information on the characteristics of the users and patterns of electricity end-uses remains hard to find. This study aims to contribute to reducing the gap in research on domestic electricity consumption in the region by unveiling the ownership rates, patterns of use and electricity consumption of domestic appliances in urban households through a city-wide survey. Three categories of urban users were investigated including high, medium and low consumers. Findings demonstrated various ownership rates for appliances, ranging from 100% for lighting fixtures to 0% for washing machines depending on user category. Domestic electricity demonstrated patterns consisting of three peak demand periods, with the main ones occurring in the evening (19:00 to 20:00) and the night (22:00). Other demand characteristics include an average daily electricity use ranging from 0.50 to 6.42 kWh per household, a maximum power demand of between 0.19 and 0.70 kW and a daily load factor between 35 and 58%. Finally, the appliances contributing the most to domestic electricity use include air-conditioners, fans, fridges and freezers, televisions and lighting fixtures, with contributions differing from one category of user to another. Policy implications including review of the appliances’ importations framework and policies, and incentives for purchasing efficient appliances, design of more tailored policies, considering the different backgrounds of the users, education enhancement on energy behaviours for increasing energy efficiency/conservation, and implementation of DSM programs including load levelling, load shifting and load reducing depending on the type of appliance for energy conservation in the domestic buildings were derived. Overall, a large range of stakeholders of the electricity sector, not only in the West African Economic and Monetary Union (UEMOA), but also in other regions and countries sharing common characteristics should be interested in the results of this study.