International Technology Management Conference 2012
DOI: 10.1109/itmc.2012.6306404
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Factors influencing firms to sell online in e-business challenging environment

Abdullah Basiouni1,
Ahmed Alojairi
2

Abstract: The adoption of e-business always is associated with the promise to increase sales and operational efficiencies, but a surprising number of firms have not adopted it. This number of non-adopters is higher in sectors that are not normally selling online and thus challenging such adoption.

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