Sustainable development in the agriculture of the future will lead to innovative production, providing the possibility of obtaining better quality agricultural products. In turn, these innovative agricultural products will fit into new social lifestyles. Therefore, in this study, the authors asked the following research questions: (i) How do respondents perceive innovative agricultural production and innovative products in the area of food economy?; (ii) what is the relationship between selected lifestyle elements and the perception of innovative agricultural production and products? The research tool was a survey questionnaire. The diagnostic study was conducted using the CAWI (Computer-Assisted Web Interview) technique. The study was partial and non-probabilistic in nature. Participation in the study was voluntary and anonymous, and completion of the form could be interrupted at any time. The target group were adults aged ≥ 18 years. They were residents of south-eastern Poland, from the Podkarpackie and Lublin provinces. The study was of a correlational nature, as it sought relationships between the elements studied, without the possibility of influencing the level of individual variables. A five-point Likert scale with a neutral value was used for the assessment. Spearman correlation analysis (rS) was performed to find the relationship between the items. This type of correlation was chosen because the variables subjected to calculations were on an ordinal scale. The Kruskal–Wallis H test was also calculated to determine the effect of independent variables (lifestyle elements) on dependent variables (perception of innovative production and food products). The Mann–Whitney U test was utilized to calculate and identify differences between groups (sex and place of residence). Statistical significance was assessed at the level of α = 0.05. To illustrate these differences more clearly, categorized graphs of the average ratings of the items studied were also drawn up. The research results indicate a different approach from men and women to the issues studied. The place of residence and the approach of the respondents from south-eastern Poland to the studied lifestyle elements influenced their perception of sustainable agricultural production and innovative features of agricultural products. The examined lifestyle elements demonstrated a varied impact on the perception of innovative production and innovative food products.