Factors Influencing Gambling Behavior Among Employees in Macau Gambling Industry

Chow, Chin Fung Philip; Cheung, Chris Hin Wah; So, Larry Man Yum

doi:10.1007/s10899-021-10034-1

Cited by 5 publications

(1 citation statement)

References 55 publications

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“…The importance of RG is underscored particularly in its role in safeguarding vulnerable cohorts of the population [14] and maintaining social stability [1,15], as exemplified in the widely influential Reno model [16]. Over the past few decades, responsible gambling has been systematically, periodically, and vigorously promoted by both the central and state governments, as well as by the gambling industry, across the globe, leading to its rapid growth as a research area [5][6][7][9][10][11][12][13][14][15][16][17][18][19][20].…”

Section: Introductionmentioning

confidence: 99%

Framing Slogans for Responsible Gambling Campaigns: A Tale of Two Models

Lim,

Wang

2023

Healthcare

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This study investigates the persuasive mechanism of slogans employed in responsible gambling campaigns. We analyse slogans from official posters in the U.S., Singapore, and Macau, focusing on two domains. First, the Theory of Planned Behaviour is applied to examine the intention to gamble expressed in the slogans to reveal how gambling is positioned in social contexts. Second, two framing devices—i.e., conceptual metaphors and the frame of gains/losses—are examined to understand how these framing devices reinforce the persuasive message while interacting with each other. Two models of persuasion emerge from our data—one encouraged ‘grounded games’ for enjoyment, while the other discouraged gambling due to its potentially ‘harmful’ consequences. We advocate for a gestalt view on the theoretical constructs that contribute to the overall effectiveness of persuasive messaging. These constructs should be integrated into an analytical framework, with particular attention given to the framing effect of conceptual metaphors and the gain/loss frame, and their interplay.

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