Factors Influencing Generations Y students’ Attitude towards Online Shopping

Makhitha, K.M.

doi:10.5901/mjss.2014.v5n21p39

Cited by 15 publications

(9 citation statements)

References 38 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Whilst many studies have focused on Generation Y consumers and students specifically (Bevan-Dye, Garnett & De Klerk, 2012), there is scant research on buying behavior, social risk and their impact on retail store choice. Previous research has examined Generation Y students in various contexts by focusing on consumer shopping styles (Mandhlazi, Dhurup & Mafini, 2014), impulsive fashion apparel consumption (Dhurup, 2014), attitude towards online shopping (Makhitha, 2014), fashion consciousness behavior (Motale, Bevan-Dye & De Klerk, 2014) and innovation and risk-taking propensity (Koloba & May, 2014).Against this backdrop, there remains a vast scope for research in the apparel retail setting driven by a quest to have an ongoing understanding of the variables influencing purchase decisions among shoppers in South Africa (Mafini & Dhurup, 2015). Therefore, it can be noted that there is a paucity of empirical literature on perceived social risk, buying behavior and retail store choice decisions of Generation Y female students, thus the main objective of this study is to clear this gap in knowledge.…”

Section: Research Problem and Gapmentioning

confidence: 99%

A Regression Analysis of Generation Y Female Students’ Perceptions on Social Risk, Buying Behaviour and Apparel Store Choice

Mokoena

Maziriri

2017

JEBS

View full text Add to dashboard Cite

In the present post-modern era, Generation Y female students are faced with a discerning process of selecting the optimum apparel retail store to be loyal to and from which to buy clothing products. Therefore, the active store choice decision is conceptualized as the difficulty of determining someplace and when and where to shop. The main objective of the study was to examine the relationship between social risk, buying behavior and store choice within the apparel retail industry. The study is positioned within a post-positivism quantitative paradigm and adopts a cross-sectional survey approach collecting data from 400 conveniently selected university students. Scale purification was done through pre-testing and pilot testing. Through multiple regression analysis, the results show that social risk and buying behavior significantly influences retail store choice in an apparel retail setting. The findings indicated that there is a positive and significant association between perceived social risk, buying behavior and retail store choice. Based on the outcomes of the study, recommendations were suggested to retail managers to develop retailing strategies that charm the female Generation Y consumers. In addition, limitations and future research directions are referred to.

show abstract

Section: Research Problem and Gapmentioning

confidence: 99%

A Regression Analysis of Generation Y Female Students’ Perceptions on Social Risk, Buying Behaviour and Apparel Store Choice

Mokoena

Maziriri

2017

JEBS

View full text Add to dashboard Cite

show abstract

“…, enjoyment had a much stronger impact on attitude. Makhitha (2014), the perceptions towards online shopping did not diverge among Generation Y students in distinct age groups. It was discovered that the perceived comfort associated with shopping online affected the learners of Generation Y.…”

Section: Figure 1: Mobile Internet Usersmentioning

confidence: 75%

An Experimental Study of Student’s Attitude Towards the Adoption of Mobile Shopping With Millennials

Geetha

Rajkumar

2020

HSSR

View full text Add to dashboard Cite

Purpose of the study: An increasing usage Web in India offers online purchasing opportunities and it has become a popular marketing channel. To open the way for the latest concept called mobile commerce, it created the other catch up. Generally buying intention, offline or online is highly influenced by customer attitude. In the context of mobile shopping, the aim of this present study continues to analyze the variables which influence the attitude of the student towards buying intention.Methodology: This work is quantitative and focused on primary data collected from an online survey from the young millionaire who is all Smartphone users. Based on TAM and UTAUT2 we adopted and modify the model and it was tested on the information set of 533 samples by smart PLS 2.0. Main Findings:The statistical results revealed which performance expectancy, Facilitating condition and social influence have a direct positive effect on attitude. Moreover, the attitude was positively related to Purchase intention among young millionaire. Finally, the research result is analyzed and discussed. Implications are highlighted for the current study and research along with limitations and directions for the future are pointed out.Applications of this study: This article includes particle mobile shopping in India, and it is will promote huge contributions in mobile commerce research. Novelty/Originality of this study:The existing studies survey indicates that a variety of variables were studied in the sense of millennials ' mobile shopping adoption and limited success has been published on these factors. Furthermore, the study has been done to examine millennial attitudes towards mobile shopping adoption and especially to study factors that can influence millennials' shopping attitudes through mobile internet.

show abstract

“…Existing studies also reported conflicting findings with some reporting age to have influence towards online shipping (Makhitha 2014;Makhitha et al 2019;Rudansky-Kloppers 2016), while others reported that age has no influence towards online shopping (Kim 2006).…”

Section: --mentioning

confidence: 99%

The influence of demographic factors on perceived risks affecting attitude towards online shopping

Makhitha

Ngobeni

2021

SA Journal of Information Management

View full text Add to dashboard Cite

Background: Online shopping adoption has been rising in South Africa (SA). However, there is still a large majority of consumers who are not buying online because of certain risks associated with online shopping. This is despite the fact that internet adoption has increased and is widely accessible by the majority of South African consumers.Objectives: The purpose of this study was to determine the risk factors that influence consumers’ attitude towards online shopping in SA. Furthermore, the study aimed to determine whether demographic factors influence the risk factors of consumers’ attitude towards online shopping in SA.Method: A survey was conducted at two shopping malls in Gauteng, SA, targeting online consumers. A convenience sampling method was used to reach the respondents.Results: The study found that privacy and security risks have more influence on consumers’ attitude towards online shopping. Furthermore, the study found no moderating effect of gender on the relationship between risks and attitude towards online shopping. Age was found to have a moderating effect on the relationship between product, security and privacy risks and attitude towards online shopping; however, not on the relationship between product risk and attitude towards online shopping.Conclusion: In conclusion, privacy and security risk factors have more influence on consumer attitude towards online shopping. Gender was found to have no moderating effect on the relationship between risk factors and attitude towards online shopping, whilst age had a moderating influence on relationship between privacy and security, as well as product factors and attitude towards online shopping. Marketers can address product concerns if they were to succeed online and to draw more customers to shopping online.

show abstract

Factors Influencing Generations Y students’ Attitude towards Online Shopping

Abstract: Internet access grew exponentially in South Africa

Cited by 15 publications

References 38 publications

A Regression Analysis of Generation Y Female Students’ Perceptions on Social Risk, Buying Behaviour and Apparel Store Choice

A Regression Analysis of Generation Y Female Students’ Perceptions on Social Risk, Buying Behaviour and Apparel Store Choice

An Experimental Study of Student’s Attitude Towards the Adoption of Mobile Shopping With Millennials

The influence of demographic factors on perceived risks affecting attitude towards online shopping

Contact Info

Product

Resources

About