Factors Influencing Green Purchasing Behaviors: Some Insights from Tamale, Ghana

Awuni, Joseph A.; Du, Jianguo; Yiranbon, Ethel

doi:10.9734/bjemt/2016/27676

Cited by 16 publications

(10 citation statements)

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“…This is followed by attitudes and subjective norms, providing support for hypotheses 2a, 2b and 2c. Similar findings have been reported elsewhere (Maichum et al, 2016;Awuni et al, 2016;Kim & Chung, 2011;Ahmad et al, 2010;Ali & Ahmad, 2012). The overall variance explained by the model is 91 percent.…”

Section: Discussionsupporting

confidence: 90%

“…Intention, in turn are determined by the person's attitude, subjective norm and perceived behavioral control. TPB has been applied to explain a variety of green behaviors, including organic food (Ahmad et al, 2010;Werf et al, 2019), green vegetable (Zhang et al, 2018), renewable energy (Bang et al, 2000), apparel ( Du & Han, 2012), cosmetic and skin care (Fauzi & Hashim, 2015), and general green products (Albayrak et al, 2013;Ali & Ahmad, 2012;Aman et al, 2012;Anvar & Venter, 2014;Awuni & Yiranbon, 2016;Michum & Parichatnon, 2016). Notably, the role of TPB in explaining green behaviour are evident in earlier studies.…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

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Assessing Young Adult Consumers’ Responses to Green Personal Care Products: Insights from Extended Theory of Planned Behavior

Zainudin¹,

Wei²,

Osman³

et al. 2022

IJARBSS

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The purpose of this study is to examine the role of intention and other predictors in predicting consumers' behaviour of purchasing green personal care products. This was a cross sectional study with 305 college students in the 2020-2021 academic year in completed a self-reported online survey. The findings revealed that three predictors as attitude, subjective norm, and perceived behavioral control have a significantly positive influence on green purchase intention of green personal care products among students. The analysis also showed that the additional of environmental concern and price to the standard TPB model has contributed to the increase in variance for the model. However, analysis of the mediation effect of intention for perceived behavioral control and behavior also shows insignificant. To academics, our findings indicate that future intervention should consider TPB constructs and additional constructs, price, and environmental concerns. It also provides insight to the green marketer in understanding young consumers' decision-making in relation to green personal care products. These findings can assist marketers in starting point for the conception of target group-specific strategies. This study offers valuable insight into current academic findings on young adult consumers and climate-friendly products research which further enhance the predicting of the TPB model.

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Section: Discussionsupporting

confidence: 90%

Section: Theory Of Planned Behaviormentioning

confidence: 99%

Assessing Young Adult Consumers’ Responses to Green Personal Care Products: Insights from Extended Theory of Planned Behavior

Zainudin¹,

Wei²,

Osman³

et al. 2022

IJARBSS

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“…5-point Likert scale with 1—strongly disagree to 5—strongly agree was applied. To measure green behaviour, questions were formulated based on past studies on (Wu & Chen, 2014) green culture (Ermolaeva, 2010; Lee, 2017; Sreen et al, 2018), PBC (Awuni et al, 2016; Sreen et al, 2018) and perceived attitude (Chen et al, 2018; Sreen et al, 2018). To measure green awareness, questions were adapted from Chen et al (2018).…”

Section: Methodsmentioning

confidence: 99%

Consumption of Green Product as a Means of Expressing Green Behaviour in an Emerging Economy: With the Case Study of Malaysia

Ogiemwonyi

Harun

2020

Environment and Urbanization ASIA

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This article examines ‘green products’ as a means of expressing ‘green behaviour’ in an emerging economy. The empirical evidence focused on green awareness, behaviour and green culture as a contributing factor. A self-administered questionnaire was run to collect data from consumers ( n = 280) approximately 93 per cent of urbanite in Kuala Lumpur, Malaysia. SmartPLS3.0 was used to analyse the measurement and structural model assessment. Findings suggest that attitude and the green culture had a higher influence on green behaviour. However, the evaluation of green behaviour is not dependent on economic development. Perceived behavioural control (PBC) was found to be insignificant among Malaysian citizens. In particular, awareness interaction between behaviour and culture were insignificant, not sufficient to predict behaviour. The study suggested it is important to educate Malaysian citizens from grassroots about the significance of environmental education and put forward actions to improve green behaviour status and promote green marketing.

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“…Price criterion usually serves as the main hindrance to green products purchase and that green consumers’ are only ready to pay a premium for a product if they realize that its attributes, designs and functions are beneficial to them, their families and posterity [ 38 , 43 , 46 , 63 ]. But, according to Awuni et al [ 10 ], perceived prices of green products do not scare green consumers because they are positive toward pro-environmental products and ready to pay premium prices for those goods. Again, prices of green products do not deter green consumers; thus, price does not play any prominent part in green purchase intentions [ 16 ].…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective

Ansu‐Mensah

2021

Futur Bus J

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The indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption. The main purpose of this study was to assess the effect of university students’ awareness of green products on their green purchasing intentions. The specific objectives were to identify whether awareness, price, availability, value and quality influence university students’ intention to purchase green products, and to investigate how awareness, price, availability, value and quality predict university students’ intention to purchase green products. A structural equation modeling was used to analyze data collected from an online survey of 478 students. Results show that green perceived quality has the utmost significant positive impact on university students’ green purchase intentions; however, green perceived availability had the slightest impact on university students’ intention to purchase green products. The study is the foremost to conclude that green product awareness impact on university students green purchase intentions is greatly driven by price, high value and extraordinary quality. However, availability is not a critical influencing factor when it comes to green purchase intentions of university students. The implications of study, limitations and further research are discussed.

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Factors Influencing Green Purchasing Behaviors: Some Insights from Tamale, Ghana

Cited by 16 publications

References 0 publications

Assessing Young Adult Consumers’ Responses to Green Personal Care Products: Insights from Extended Theory of Planned Behavior

Assessing Young Adult Consumers’ Responses to Green Personal Care Products: Insights from Extended Theory of Planned Behavior

Consumption of Green Product as a Means of Expressing Green Behaviour in an Emerging Economy: With the Case Study of Malaysia

Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective

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