Factors Influencing Importance of Country of Brand and Country of Manufacturing in Consumer Product Evaluation

Uddin, Jashim; Parvin, Salma; Rahman, Md. Lutfur

doi:10.5539/ijbm.v8n4p65

Cited by 15 publications

(13 citation statements)

References 35 publications

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“…As expected, there is significant evidence that country-of-origin image positively influences all three stages at the 0.05 level, supporting H1, H2, and H3. As for H4, the negative influence of consumer ethnocentrism upon foreign product evaluation is not significant at the 0.05 level, which contradicts findings from previous research (e.g., Ahmed & d'Astous, 1996;Orbaiz & Papadopoulos, 2003;Uddin, Parvin, & Rahman, 2013). The results do suggest that consumer ethnocentrism negatively influences both consumer attitudes and purchase intentions, providing statistical support for H5 and H6.…”

Section: Resultscontrasting

confidence: 71%

“…Three country-related antecedents were identified within the literature search as having profound influence when consumers are evaluating, forming attitudes toward, and intending to purchase foreign products. Strong associations between products and their countries-of-origin have been well established in consumer research (e.g., Brijs, Bloemer, & Kasper, 2011;Chinen, Jun, & Hampton, 2000;Huddleston, Good, & Stoel, 2001;Hui & Zhou, 2002;Orbaiz & Papadopoulos, 2003;Peris, Newman, Bigne, & Chansarkar, 1993;Teas & Agarwal, 2000;Uddin, Parvin, & Rahman, 2013;Wang, Barnes, & Ahn, 2012). These studies strongly support the notion that country-of-origin image affects all three stages under investigation in this study; therefore the following three hypotheses are proposed:…”

Section: Conceptual Model and Hypothesessupporting

confidence: 84%

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An Analysis of Country-Related Determinants Influencing Consumer Receptivity of Foreign Products

Carter¹

2014

IBR

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Attempting to provide insight regarding consumers' perceptions of and purchase intentions toward foreign products, this study develops and empirically tests an inclusive model containing key determinants that affect this process. A sample of 434 university students from the United States were recruited for the study and multivariate analysis was used to assess the hypothesized effects of key country-related variables upon the stages of consumer decision-making (i.e., product evaluation, attitude formation, and purchase intention) prior to the actual purchase of a foreign product. While country-of-origin image is shown to have influence across all three stages, animosity only affects the consumer's willingness to buy the foreign product. There is evidence that consumer ethnocentrism influences both the attitude formation as well as the willingness to buy stages. These research findings suggest that marketers should take these three country-related variables under consideration when formalizing a strategy to enter a foreign market with their products. The display of packaging information must also be considered with regards to the consumer's sensitivities towards the product's country of origin.

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Section: Resultscontrasting

confidence: 71%

Section: Conceptual Model and Hypothesessupporting

confidence: 84%

An Analysis of Country-Related Determinants Influencing Consumer Receptivity of Foreign Products

Carter¹

2014

IBR

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“…Study shows that host brand from a home country with favourable image (Canada) is unaffected by an ingredient brand from a country with an unfavourable image (Brazil). Uddin, Parvin and Rahman (2013) Factors influence COB and COM in Bangladeshi consumers were examined. Spielmann (2014) Origin-bounded brands (OBBs) were highlighted.…”

Section: Referencementioning

confidence: 99%

Conceptualizing ‘Country-of-Ingredient-Authenticity’ of Luxury Brands

Zainol¹,

Phau²,

Cheah³

et al. 2015

GFMC

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“…Given the strong associations between products and their countries-of-origin that have been established in consumer research (e.g, Brijs, Bloemer, & Kasper, 2011;Chinen, Jun, & Hampton, 2000;Huddleston, Good & Stoel, 2001;Hui & Zhou, 2002;Peris, Newman, Bigne, & Chansarkar, 1993;Teas & Agarwal, 2000;Uddin, Parvin, & Rahman, 2013), country-of-origin image serves as a strong indicator for determining consumers' overall product evaluations, forming product attitudes by these consumers, and influencing their willingness to purchase the foreign product.…”

Section: Hypothesesmentioning

confidence: 99%

Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach

Carter¹,

Maher²

2014

IJMS

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Globalization has resulted in the proliferation of foreign goods worldwide, thus saturating consumer markets with substitutable products and increasing the competitive landscape for marketers. This study attempts to provide an empirically testable, integrative model containing the majorantecedents influencing the consumer's willingness to buy these foreign goods. A sample of 800 adults from the United States was surveyed through a consumer panelto represent the broad composition of U.S. consumers. Structural equations modeling is used to assess the fit of the proposed model and provide the explanatory strengths of each predictor while in the presence of the other primary determinants in the model. The study suggests that consumer ethnocentrism, animosity, andcounty-or-origin image affect different stages of the process used by consumers to evaluate and form attitudes toward foreign goods. These evaluations and attitudes eventually lead to purchase intention, which is indicative of the consumer's purchase behavior at a later time. The findings support the proposed relationships in this baseline model and suggest that key country-related variables differ with regards to where they exert significant influence within the baseline model. Country-of-origin image is shown to influence the evaluation and attitude formation stages, while consumer ethnocentrism and animosity affects the consumers' willingness to buy foreign goods. Market entry and promotional strategies can be utilized to control these country-related effects if the marketer is aware of their influence upon foreign product purchases.

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Factors Influencing Importance of Country of Brand and Country of Manufacturing in Consumer Product Evaluation

Cited by 15 publications

References 35 publications

An Analysis of Country-Related Determinants Influencing Consumer Receptivity of Foreign Products

An Analysis of Country-Related Determinants Influencing Consumer Receptivity of Foreign Products

Conceptualizing ‘Country-of-Ingredient-Authenticity’ of Luxury Brands

Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach

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