2023
DOI: 10.24018/ejbmr.2023.8.5.2067
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Factors Influencing Indonesian Consumers’ Behaviour in Fashion Renting

Trixie Latitia Themadjaja,
Willy Gunadi

Abstract: The uprising trend of the sharing economy in accommodation and transportation brought fashion renting to the surface as another form of collaborative consumption. Fashion renting is big in developed countries. Yet, developing countries such as Indonesia are starting to see the rise of it, too, thanks to technology. This study is intended to see the factors that influence Indonesian consumers’ behaviour in fashion. In this study, the first factors that are being analysed are motivation (utilitarian motivation, … Show more

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Cited by 1 publication
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“…The researcher found a field phenomenon of the lack of cultural wisdom of fashion designers in developing the art of Kamasan puppet painting in adult women's evening party clothing (Anak Agung Ngurah & Dewa Ayu Putu, 2021;Tanzil et al, 2022;Themadjaja & Gunadi, 2023). The urgency of this research is to help home industry craftsmen in Bali in producing new designs of ready-to-wear evening party clothing for semi-adult women aged 35 years to 50 years, namely to provide an increase in craftsmen's income compared to readyto-wear workmanship and hopefully be able to compete in the world market with semi readyto-wear clothing from outside Bali which is marketed in Bali.…”
Section: Introductionmentioning
confidence: 99%
“…The researcher found a field phenomenon of the lack of cultural wisdom of fashion designers in developing the art of Kamasan puppet painting in adult women's evening party clothing (Anak Agung Ngurah & Dewa Ayu Putu, 2021;Tanzil et al, 2022;Themadjaja & Gunadi, 2023). The urgency of this research is to help home industry craftsmen in Bali in producing new designs of ready-to-wear evening party clothing for semi-adult women aged 35 years to 50 years, namely to provide an increase in craftsmen's income compared to readyto-wear workmanship and hopefully be able to compete in the world market with semi readyto-wear clothing from outside Bali which is marketed in Bali.…”
Section: Introductionmentioning
confidence: 99%