Factors Influencing Indonesian Mobile Gamers on Repurchase Intention in Freemium Mobile Game With Perval
Atik Aprianingsih,
Bambang D.A. Nusantara,
Andhiny Puspa Maharatie
et al.
Abstract:Background:The mobile gaming industry has experienced remarkable growth in recent years. However, the majority of Indonesian gamers' spending goes to foreign developers, with only 1.2% of the players' total spending of $1.1 million going to local developers.Purpose: This study aims to analyze the factors that influence consumers' repurchase intentions when purchasing virtual items in the game Mobile Legends. Design/methodology/approach: This study uses the Mobile Legend case study to inspire local game develop… Show more
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