Technology remains an important part of outdoor recreation, ranging from the introduction of lighter materials in gear to new gadgets that improve the outdoor experience. Recently, advances in cellular technology and mobile devices have presented new opportunities for using mobile technology in backcountry areas. Applications ranging from public lands apps to GPS apps are a now a common find in outdoor recreation areas. Use of mobile technologies, such as cellular phones, can differ by demographic variables such as sex, age, and income. This presents a valuable opportunity to explore how and why demographics may shape the use of cellular devices while in the backcountry. This study examines technology use among hikers in Montana’s Custer Gallatin National Forest. Using data from an online survey, the researchers explored the importance of eight different uses of cellular technology while in the backcountry and analyzed how these responses vary by sex, age, income, and education categories. The results indicate cellular technology plays a varied, albeit often neutral or even unimportant, role in backcountry outdoor recreation situations. Notably, these experiences do vary by age, education, and income categories but, surprisingly, not sex. Important outcomes include new understanding of hiker use of cellular devices as cameras, wayfinding devices, and for information gathering while in the backcountry.