“…The available writing on business tourism is overwhelmingly based on the 'Northern' conceptualization of business tourism, with the European Union, East Asia, North America, Australia and New Zealand being the contexts on which most scholarship is concentrated (Rogerson, 2014a). Commonly, researchers have investigated factors influencing the choice of destination for business events (see Haven-Tang et al, 2007;Byrne and Skinner, 2007;Dragićević et al, 2012;Marais et al, 2017;Alananzeh et al, 2019;Henderson, 2007), sustainability and development issues concerned with business tourism (Dwyer and Forsyth, 1997;Dwyer and Mistilis, 1999;Hoyer and Naess, 2001;Katsitadze and Natsvlishvili, 2017;Lau et al, 2005;Mair and Jago, 2010;Marques and Santos, 2017), and the use of business tourism as part of destination marketing for urban cities (Marques and Pinho, 2021;Cieslikowski, 2015). Predominantly, this literature on the northern or developed context focuses on the formal sector of business tourism -either domestic or international tourists travelling with the intent on attending MICE events (Rogerson, 2015).…”