With most polymers employed in polymer enhanced oil recovery exhibiting one or both non-Newtonian behaviours that is shear thickening and thinning at different shear rate, it is expedient to analyse the impact of these non-Newtonian behaviours in polymer optimisation. CMG simulation suite was employed to analyse the permeability pinch-out formation with a five (5) spot injection well pattern for a 360days simulation run using a 90days polymer injection well cycling. Shear thinning polymer was found not to be conducive for lower permeable formation as a high percentage of the polymer was retained. NPV was affected by polymer injection rate which controlled polymer optimisation