Factors Influencing on Purchase Intention towards Organic and Natural Cosmetics

Kumudhini, N.; Kumaran, Sharvena

doi:10.2139/ssrn.3862925

Cited by 5 publications

(8 citation statements)

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“…However, Chekima et al mentioned that price level has no significant impact on green consumerism [ 72 ]. Past experience in purchasing skin care products also plays a critical role in cosmetic marketing [ 73 ]. However, Kumudhini and Kumaran only focused on the impact of past consumer experience on the intention to purchase organic cosmetics in the Sri Lanka cosmetic market [ 73 ].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Past experience in purchasing skin care products also plays a critical role in cosmetic marketing [ 73 ]. However, Kumudhini and Kumaran only focused on the impact of past consumer experience on the intention to purchase organic cosmetics in the Sri Lanka cosmetic market [ 73 ]. Yet, there is a lack of study on the past experience factor and price factor in the PI model for NSCPs among multicultural consumers.…”

Section: Literature Reviewmentioning

confidence: 99%

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Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers

Najm,

Salih,

Fazry

et al. 2024

PLoS ONE

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The trends for sustainable lifestyle and marketing motivated natural product consumption, such as natural skin care products (NSCPs). Different personal, environmental, and sociocultural factors influence purchase intention (PI) for NSCPs. However, there is a lack of evidence on the role of consumers’ ethnicity in the PI model. The present study investigated the moderated mediation role of ethnicity in the relationship between related factors, including environmental concern, subjective norms, health factor, Halal certificate, packaging design, past experience factor, price factor, and PI mediated by personal attitude. A web-based survey was utilized to capture quantitative data from a random sample of 330 multicultural consumer group participants. The results of the study indicated that consumers’ ethnicity substantially moderated the mediation effect of personal attitude in the relationships between subjective norms, health factor, Halal certificate, packaging design, past experience factor, price factor, and PI in the model. The findings contributed to understanding of the factors that influenced the PI of consumers from diverse sociocultural contexts in the market for natural products. It contributed directly to natural product marketing and industry.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers

Najm,

Salih,

Fazry

et al. 2024

PLoS ONE

View full text Add to dashboard Cite

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“…A literature review demonstrates that TPB is effective in measuring environmental friendly behaviors and purchase intention and behaviours for eco-friendly products (Cao et al, 2022;Chaudhary, 2018;Jaiswal & Kant, 2018;Kamalanon et al, 2022;Qi & Ploeger, 2021;Si et al, 2022;Taufique & Vaithianathan, 2018). Intention was used to explain purchasers' behaviours in the case of natural or green products (Askadilla & Krisjanti, 2017;Kumudhini & Kumaran, 2021;Lavuri et al, 2022;Matić & Puh, 2016;Naszariah et al, 2021;Puh, 2016). The result of Bayaah Ahmad (2018) showed that women consumers with greater concern for their health have a higher intention to purchase natural beauty products.…”

Section: Consumers' Purchase Intention Towards Natural Cosmeticsmentioning

confidence: 99%

Towards sustainable purchase: the effect of social responsibility, innovativeness and knowledge of natural cosmetics purchasing consumers’ intentions

Witek,

Kędzia,

Staniec

2024

EiS

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The article aims to broaden the understanding of factors affecting natural cosmetics purchasing behaviours and specifically, to specify the role social responsibility, consumers' innovativeness and knowledge play in shaping purchasing intentions for these products. The study uses the extended theory of planned behaviour as its theoretical framework and is based on theoretical support and suggested modification indices. The study applies a quantitative methodology which collects survey data from Ukraine and Poland. It was analysed using Structural Equation Modelling. Results reveal that attitude towards purchasing natural cosmetics, social norms, consumers' innovativeness and consumer’s natural cosmetics knowledge all have statistically significant and positive impacts on the purchase intention towards natural cosmetic products. This study contributes to the literature by incorporating other variables into the TPB model. It provides new insights and constitutes a useful step forward in the understanding of consumers’ behaviours towards natural cosmetics.

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“…Past behaviour is linked to consumers’ direct experiences regarding products purchased in the past and has an effect on consumer awareness [ 42 ]. Empirical research [ 43 ] verified that, in addition to attitudes, social norms, and perceived behavioural control, past experiences also significantly predict intentions to purchase natural products. Also, the findings revealed by Pakpour et al [ 44 ] demonstrated the direct effects of not only perceived behavioural control, subjective norms, and attitudes but also past behaviour on green product purchase intentions.…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

Green Purchase Behaviour Gap: The Effect of Past Behaviour on Green Food Product Purchase Intentions among Individual Consumers

Witek,

Kuźniar

2023

Foods

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The purpose of this study is to examine factors affecting green food product purchase intentions and, specifically, to specify the role of past behaviour in shaping purchase intentions for these products and in switching to environmentally friendly food purchases. As for the theoretical framework, the Theory of Planned Behaviour (TPB) was used, with certain modifications proposed; namely, additional constructs were included: past behaviour, knowledge, and trust in green food. Data were collected from 650 green product consumers in Poland. The online survey method was employed. The research revealed that past behaviour is a powerful indicator, which, to the greatest extent, explains purchase behaviours towards green food. This paper explores the fact that attitudes are also strongly linked to green food purchase intentions. Moreover, social norms, trust, and knowledge also have a positive effect on the intention to purchase green food products. Perceived behavioural control is relatively weak but statistically significant. The extended model explains 57% of the variance in green food purchase intentions. By incorporating past behaviour into the TPB, this study gives a new insight into understanding the inconsistency between positive attitudes towards green food and real purchase behaviours. The results of the study provide managers working in the food sector with relevant guidelines for the design of marketing strategies.

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Factors Influencing on Purchase Intention towards Organic and Natural Cosmetics

Cited by 5 publications

References 0 publications

Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers

Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers

Towards sustainable purchase: the effect of social responsibility, innovativeness and knowledge of natural cosmetics purchasing consumers’ intentions

Green Purchase Behaviour Gap: The Effect of Past Behaviour on Green Food Product Purchase Intentions among Individual Consumers

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