Factors Influencing Purchases of Organic Food

Jánská, Michaela; Kollar, Patrícia; Celer, Čeněk

doi:10.2478/zireb-2020-0006

Cited by 7 publications

(4 citation statements)

References 19 publications

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“…The pandemic accelerated the tendency to use multi-format retail units and to come to terms with online marketing activities and digitalization, which are permanently increasing their importance for their activities [Kita et al, 2022]. The resulting clusters indicate that large retailers are devoting more and more attention to the analysis of a territory, and their decision-making will deepen even more due to the use of a multiformat strategy on the food market [Jánská et al, 2020]. From the viewpoint of small independent retail operations, this new market-changing activity will require better governance of their ecosystems for them to survive the vertical integration of retail chains.…”

Section: Discussionmentioning

confidence: 99%

Geomarketing as an important element of a food retailer’s business model: A managerial view

Kita,

Maciejewski,

Žambochová

et al. 2024

International Journal of Management and Economics

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The aim of the study is to explore how geomarketing becomes a key element in managing the business model (BM) of an established retailer on the food market. The survey sample comprised 244 stores, whose managers were questioned by means of a semi-structured interview in 2021. Cluster analysis was used to assess 40 statements from the managers about the BMs of the current store. The resulting clusters indicate, among others, that large retailers devote more and more attention to the analysis of a territory, and their decision-making deepens even more due to the use of a multi-format strategy on the food market. The article contributes to the discussion about the market within geomarketing research in terms of both theory and practice at a time when the population’s income is expected to decrease due to several crises, for example, health-economic and energy, on the food market.

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Section: Discussionmentioning

confidence: 99%

Geomarketing as an important element of a food retailer’s business model: A managerial view

Kita,

Maciejewski,

Žambochová

et al. 2024

International Journal of Management and Economics

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“…The type of sampling employed was non-probability, applying the convenience sampling technique [83]. Convenience sampling has been widely used in studies related to environmental care because it meets certain criteria: ease of access, geographic proximity, time availability, and willingness to participate [84][85][86][87]. The final sample was 300 consumers of legal age, mostly residing in northeastern Mexico, of both genders and who also have an interest in acquiring environmentally friendly products.…”

Section: Discussionmentioning

confidence: 99%

Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation

et al. 2021

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Recent studies have highlighted the importance of research on consumers’ green behavior in emerging markets. This study aims to determine the variables of the theory of planned behavior (TPB) that influence green purchasing intentions in Mexico. Into the model, we incorporated ecological conscience, moral obligation, and willingness to pay as additional variables. A sample of 300 consumers was obtained through an online survey and data were analyzed statistically using partial least squares structural equation modeling (PLS-SEM). The results revealed that perceived purchase control, ecological conscience, and moral obligation directly influence purchase intention. The study contributes to the current literature by strengthening the existing knowledge about the factors that influence the purchasing behavior of green products in emerging countries.

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“…Non-probability sampling was employed, applying the convenience technique [45]. Convenience sampling has several advantages in terms of variables of access, territory, time, and participation [21,[46][47][48]. The sample involved 690 consumers, mostly residing in the states of Tamaulipas, Nuevo Léon, and Coahuila.…”

Section: Methodsmentioning

confidence: 99%

The Mexican Ecological Conscience: A Predictive Model

et al. 2022

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Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ intention to buy green products, their ecological awareness, or moral obligation, and, in turn, to determine the degree to which moral obligation is affected by ecological awareness. A sample of 690 Mexicans was obtained, and a PLS–SEM model was applied for data analysis. The results confirmed that both a moral obligation and ecological awareness explain the intention to purchase green products, with ecological awareness contributing the most to the intention. Furthermore, the findings showed that moral obligation is affected by ecological awareness. The originality of the article is that it contributes to the consumer behavior literature by providing an insight for companies that manufacture sustainable products to understand and promote environmentally conscious consumer behavior. However, there are some limitations that can be addressed in future research.

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Factors Influencing Purchases of Organic Food

Cited by 7 publications

References 19 publications

Geomarketing as an important element of a food retailer’s business model: A managerial view

Geomarketing as an important element of a food retailer’s business model: A managerial view

Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation

The Mexican Ecological Conscience: A Predictive Model

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