2022
DOI: 10.51505/ijebmr.2022.6209
|View full text |Cite
|
Sign up to set email alerts
|

Factors Influencing the Adoption of Software-as-a-services (SAAS): A Gender Perspective

Abstract: This study investigates the effects of influencing factors (Perceived Ease of Use, Perceived Usefulness and attitudes) on adoption of SaaS, and whether these effects differ between male and female. Data were collected from employees of the different sister concern of Daffodil family, and analyzed using partial least squaresstructural equation modeling (PLS-SEM) and Multi-Group Analysis (MGA). The Important-Performance Matrix Analysis (IPMA) was also conducted to gain an insightful understanding of how these fa… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 26 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?