Factors influencing the adoption of interactive TV in Hong Kong: Implications for advertising

Leung, Louis; Wei, Ran

doi:10.1080/01292989809364766

Cited by 47 publications

(38 citation statements)

References 19 publications

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“…This suggests that even if Internet users spend their time on the Internet, it does not lead to an increase or a decrease in the use of other media. Previous studies have shown mixed findings in the technology cluster (Busselle, 1999;Leung & Wei, 1998;Lin, 1998;Neuendorf, et al, 1998). However, the findings of this study do not fully confirm the validity of the so-called cluster.…”

Section: Conclusion and Discussioncontrasting

confidence: 99%

“…Lin (1998) found that PC adopters were younger, better educated, and more affluent than non-adopters. Leung and Wei (1998) obtained similar results in their study of iTV adoption in Hong Kong. Jeffres and Atkin (1996) found that income and education had an inversely weak relation with interest in adopting specific Internet utilities such as sending or receiving messages and ordering goods, even when the Internet was still in the early stages of diffusion.…”

Section: Demographicssupporting

confidence: 59%

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Internet Adoption in Macao:

Cheong

2006

Journal of Computer-Mediated Communication

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Based on the data from a telephone survey of 868 Macao residents conducted in Macao with 330 Internet users and 538 non-users, this paper examines the characteristics of the users and non-users in terms of their demographics, assessments on media credibility, family functioning, media use, and perceived values of the Internet. Drawing from the literature of diffusion, expectancy-value and media substitution theories, it investigates the relations between Internet use and its potential predictors. The results confirmed the conclusions of previous adoption studies that Internet users were more likely to be male, younger, better educated and with higher monthly household income than non-users. The study also found that demographic variables such as education, sex and income, as well as doing exercise were the significant predictors of Internet use. However, no traditional mass media use variables and perceived values of the Internet were found to be significant predictors.

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Section: Conclusion and Discussioncontrasting

confidence: 99%

Section: Demographicssupporting

confidence: 59%

Internet Adoption in Macao:

Cheong

2006

Journal of Computer-Mediated Communication

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“…As a result, the organizational and social situation did not have a major influence on the consumer's intention to accept, but the individual's tendency toward acceptance of innovation and self-efficacy were influenced. In addition, Leung and Wie [31] also showed that consumers' high acceptance of innovation has a positive effect on acceptance of new technologies.…”

Section: Methodsmentioning

confidence: 99%

Consumer Acceptance Analysis of the Home Energy Management System

Park

Hwang

et al. 2017

Sustainability

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Abstract:The purpose of this paper is to study consumer acceptance of the Home Energy Management System, which is the next generation electronic management system that the Korean government plans to implement in households. The Home Energy Management System is a critical device in maximizing the efficiency of electric energy consumption for each household by using a smart grid. Because it can visualize real-time price information on the electricity, households can easily monitor and control the amount of electricity consumption. With this feature, the Home Energy Management System can contribute to consumers' total energy savings. This is a major reason why the Korean government wishes to implement it nationwide. Since the Home Energy Management System is a product that applies new technology that has not yet been directly encountered by consumers, there may be a difference in the level of public perception of the Home Energy Management System. Therefore, the impact of consumers' awareness of the Home Energy Management System on their intention to use is important. To do this, the Technology Acceptance Model is utilized in this study. Traditional research on the Technology Acceptance Model includes awareness of usefulness and ease of use as well as intention to use. In contrast, in this research, an extended Technology Acceptance Model with four additional factors-economic benefit, social contribution, environmental responsibility, and innovativeness-that may affect the consumer's awareness of usefulness and ease of use, is proposed. To collect the data, the survey was conducted with 287 respondents. As a result, the proposed model proved to be suitable in explaining the intention to use with a 70.3% explanation power. It is found that economic benefit (0.231) and innovativeness (0.259) impact on usefulness of the Home Energy Management System. Moreover, usefulness (0.551) has a bigger effect on intention to use than ease of use (0.338) does. Based on this, it is desirable for the Korean government to pursue a public relations strategy that emphasizes the economic benefits, social contributions, and environmental responsibility that will be gained when introducing the Home Energy Management System. It is effective to focus on consumers who are inclined to accept innovation. In addition, more effective results can be obtained by referring to the usefulness of the Home Energy Management System rather than referring to ease of use.

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“…In studies of mobile TV service and digital multimedia broadcasting service, the use of TV and the use of portable devices was hypothesized (Shim et al, 2006;Yoon & Kim, 2007;Cui & Jung, 2007). Leung & Wei (1998) …”

Section: Previous Media Studiesmentioning

confidence: 99%