Factors Influencing the Intention of International Students to Shop Online in China

Abstract

This article explores the factors for determining the intention of international students to shop online in China. The data for this study was acquired through a questionnaire. The UTAUT was used as the theoretical framework for this study and the data analysis was conducted using SPSS. The results indicated that while performance expectancy was significant in influencing the intention to shop online, effort expectancy does not. Also, while social influence does not determine the intention to shop online, it was however significant in predicting trust in the Internet. Furthermore, perceived risk, internet self-efficacy, and culture were all significant predictors of the intention to shop online. Perceived service quality and trust in the Internet were not significant determinants of the intention to shop online. The implications of these and other findings of this study are discussed.