Factors Influencing the Intention to Use Affiliate Marketing: A Conceptual Analysis

Patrick, Zurina; Hee, Ong Choon

doi:10.6007/ijarbss/v9-i2/5608

Cited by 9 publications

(3 citation statements)

References 18 publications

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“…This type of revenue stream can be Open Journal of Business and Management useful but complex, so although it can produce income, it can be time consuming to find the right sort of partners, with whom it can be also difficult to ensure that satisfactory terms are made (Kingsnorth, 2016). It is important to ascertain the correct level of fees to be paid by partners and that they do not inflate prices to customers to cover these (Patrick & Hee, 2019;Kingsnorth, 2016). Equally, the community does not want to pay excessive fees to partner sites it sends its members too.…”

Section: Revenue Generation and Member Owned Communitiesmentioning

confidence: 99%

Business Models and Revenue Generation: Conceptualising the Development of Economic Value for Online Member Owned Communities

Ardley,

Hardwick

2024

OJBM

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This work argues for the development of online member run communities based on increasing their economic value through adopting revenue streams strategically aligned with a coherent business model. Whilst there is a plethora of material on marketing and consumer culture in online communities, there exists a clear gap regarding the study of income generation and business model strategy. Consequently, the focus question here is about the better exploitation of business models and commercial opportunities by member owned communities, in a C2C context. Using a hypothetical case example of a fitness community, this paper analyses how a business model can shape revenue generating activities for its members. This conceptual paper furthers our understanding of the economic value of online communities, providing the potential basis for a new stream of research in a neglected area of inquiry.

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Section: Revenue Generation and Member Owned Communitiesmentioning

confidence: 99%

Business Models and Revenue Generation: Conceptualising the Development of Economic Value for Online Member Owned Communities

Ardley,

Hardwick

2024

OJBM

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“…Affiliate marketing is one of the techniques used by companies in collaboration with a person or organization in promoting the company's products [26]. The system in this marketing technique uses content that contains product promotions by affiliates and consumers can buy the promoted products through links that affiliates have provided in their content.…”

Section: Theoretical Literaturementioning

confidence: 99%

The Role of Affiliate Marketing on Purchase Decision Moderated Purchase Interest on Tiktok

Asadiyah,

Ilma,

Rozi

et al. 2023

AJEBA

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Aims: This research was conducted to review the effect of affiliate marketing in the form of content created by affiliators on purchasing decisions moderated by the purchase intention. Study Design: This study uses quantitative methods. The data in this study are in the form of numbers that are processed with statistical devices and explanations in the form of descriptions so that they are easily understandable. Place and Duration of Study: Between February 2023 and August 2023, the research site will be in the city of Malang for Gen Z using the Tiktok platform. Methodology: Sampling in this study was done using the purposive sampling technique. as for the minimum sample size that needs to be obtained is 110 respondents based on the number of indicators used in this study. The data obtained in this study through the distribution of online questionnaires with a 5-point Likert scale measurement were processed using SPPS 25 and through hypothesis testing and Moderated Regression Analysis (MRA). Results: An r-square value of 0.795 is obtained for affiliate marketing on purchasing decisions. This means that there is an effect of 79.5%, while the remaining 20.5% is influenced by other variables that are outside of this study. In addition, the significant value obtained is 0.020, which is less than 0.050. This means that the variable of intention to purchase in this study is able to positively moderate the effect of affiliate marketing on purchasing decisions. Conclusion: Affiliate marketing is able to have a positive and significant impact on the purchase intention of Gen Z in the city of Malang who are using the Tiktok platform. In addition, the purchase intention of Gen Z in Malang City can have a significant impact on the purchase decision. Furthermore, the effect of affiliate marketing on purchase intention can be moderated by purchase intention.

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“…Affiliate marketing is one of the main forms of e-commerce-based marketing strategy in the future. The success of affiliate marketing can be seen from the mutually beneficial relationship between the merchant and the affiliate (Patrick & Hee, 2019). Affiliate marketing is a marketing method in which the affiliate invites and brings the public to the affiliate's platform page by giving them a commission on each percentage of the sale transaction.…”

Section: Influencers As Binary Options Affiliatesmentioning

confidence: 99%

Legal Liability of Influencers or Affiliates for Stock Pumping Activities and Promoting Trading in The Form of Binary Options

Paranna

Andersen

2022

daengku j. hum. soc. sci. innov.

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Trading Platform with Binary Obsi or choosing one of the two is a platform that is considered by OJK to be more similar to numbers, where this refers to Law number 10 of 2011 concerning amendments to Law 32 of 1997 in this law there is an article that can ensure that the practice of Binary Options is not in accordance with what is regulated by the law, but binary options trading can circulate rapidly because the owners of the binary options platform use the services of influencers to spread the platform. which results in trading in the form of Binary Options, the legality of which cannot be ascertained in Indonesia. This raises new legal problems in the form of activities recommending platforms that do not have legality in Indonesia and are prohibited by the OJK, this is binding on those who carry out recommendation activities or are often referred to as stock pompoms. Stock pompom activities are rampantly carried out by public figures who are known to the public who do not pay attention to the legality of Binary Options trading, as for several parties who collaborate with application owners and take advantage of the failures of Binary Option players. The approach method used is a normative legal research method, namely legal research conducted by examining library materials or secondary data. The approach used is the invitation approach, the approach and the conceptual approach. This journal finds several issues that need the government's attention, such as the need for special laws governing binary options applications in the gambling or fraud category, special rules regarding influencers who get commissions called affiliates, as well as strict rules for influencers to make recommendations, also educating the public so that they are not easily influenced by what activities are found on social media

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Factors Influencing the Intention to Use Affiliate Marketing: A Conceptual Analysis

Cited by 9 publications

References 18 publications

Business Models and Revenue Generation: Conceptualising the Development of Economic Value for Online Member Owned Communities

Business Models and Revenue Generation: Conceptualising the Development of Economic Value for Online Member Owned Communities

The Role of Affiliate Marketing on Purchase Decision Moderated Purchase Interest on Tiktok

Legal Liability of Influencers or Affiliates for Stock Pumping Activities and Promoting Trading in The Form of Binary Options

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