Factors influencing the usage of mobile apps for travel among generation-Y in Malaysia

Sia, Phoebe Yueng Hee; Iskandar, Yulita Hanum P.; Yusuf, Azlina

doi:10.1109/ic3e.2017.8409238

Cited by 3 publications

(2 citation statements)

References 3 publications

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“…They make four to five trips a year and they intend to do so even when they get older (Cavagnaro et al, 2018). This trend is also very evident in Malaysia where Gen Y is the largest chunk of Malaysian population which travel the most (Sia et al, 2017). With greater access to technology, products and services, Gen Y expects more quality in services which has resulted in an increase in targeted services for them (Sahivaara, 2015).…”

Section: Introductionmentioning

confidence: 99%

Using SERVQUAL to determine Generation Y’s satisfaction towards hoteling industry in Malaysia

Shafiq

Mostafiz

Taniguchi

2019

JTF

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Purpose The purpose of this paper is to use SERVQUAL to measure Generation Y’s (Gen Y) perceived service quality and its effects on their satisfaction toward the Malaysian hotel industry. Design/methodology/approach The required data were collected through questionnaire, distributed to 200 respondents in four areas of Klang Valley. The collected data were put through multiple regression to identify the effect of SERVQUAL dimensions on service quality. Findings The results reveal that all the elements of SERVQUAL, except tangibility, had a significant and positive relationship with customer satisfaction. Research limitations/implications It is a niche area research which is done on a small population in a specified geographical area within Malaysia, though its research implications are significant and add significantly to the tourism literature with respect to Gen Y. Practical implications This research holds importance in the growing service tourism and hoteling industry in Malaysia, where Gen Y holds a key economic position and is predicted to grow even further in the near future. Originality/value It is a niche area research done on very specific consumers in Malaysia. It, therefore, adds to the emerging field of tourism in relation to Gen Y.

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Section: Introductionmentioning

confidence: 99%

Using SERVQUAL to determine Generation Y’s satisfaction towards hoteling industry in Malaysia

Shafiq

Mostafiz

Taniguchi

2019

JTF

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“…According to the Nielsen Global Survey of E-Commerce conducted in 2014, comprising 30,000 respondents from 60 nations, Malaysia is in the 6th place of the top market using mobile for online shopping with a total of 47% (Sia et al, 2017). In another survey done by MasterCard Mobile Shopping Survey done in 2014, Malaysia ranked number three behind Taiwan & India with a growth of 20 percent, with contributing factors of the convenience of shopping online using mobile phones (44.8%) and lenience to shopping using mobile apps (46.2%).…”

Section: Introductionmentioning

confidence: 99%

A Concept on Malaysia’s Travel Agency Readiness in Adopting Online Booking Platform

Aziz¹,

Bakri²,

Ahmad³

et al. 2023

IJARBSS

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The idea of an integrated booking platform is a venue for all tourism-related services such as booking of air tickets, bus tickets, ferry tickets, accommodations, transfers, tours, entrance fees to tourist attractions, theatre tickets, arts & culture shows, and many more can be done using one platform and at one click. According to a survey done by Tourism Malaysia in April 2020, Survey on Domestic Travel in Malaysia After Movement Control Order (MCO), 13,797 respondents were recorded. It was recorded 58.6% of respondents book their tour packages with Online Travel Agency (OTA). The challenge industry players need to adopt new innovative methods to remain visible in the market and offer a new experience to travelers. The main purpose of this study is to investigate the insight into Malaysia's tourism industry players' readiness toward adopting online booking platforms through the Unified Theory of Acceptance and Use of Technology (UTAUT). This study will use non-probability through purposive sampling in which the population is among the travel agencies registered with the Ministry of Tourism, Culture, and Arts (MOTAC) operating in Kuala Lumpur and Selangor. Kuala Lumpur and Selangor travel agencies were chosen because they have superior internet connectivity, are more exposed to changing consumer needs, and are thus more receptive to incorporating technology into their business models. In the practical aspect, this study undoubtedly gives the means to understand industry players' behavior toward I.T.-based marketing platforms and their readiness to shift their minds to stay competitive. This study also identifies their primary concern in adopting an online booking platform to enhance their business market segmentation and ease of managing it, whether the industry players need to be adequately trained in marketing and managing an online booking platform.

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Customer Acceptance of Online Travel Agents in Indonesia

Almunawar

Anshari

Lim

2022

Journal of Asia-Pacific Business

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Factors influencing the usage of mobile apps for travel among generation-Y in Malaysia

Cited by 3 publications

References 3 publications

Using SERVQUAL to determine Generation Y’s satisfaction towards hoteling industry in Malaysia

Using SERVQUAL to determine Generation Y’s satisfaction towards hoteling industry in Malaysia

A Concept on Malaysia’s Travel Agency Readiness in Adopting Online Booking Platform

Customer Acceptance of Online Travel Agents in Indonesia

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