Factors influencing the use of social media by SMEs and its performance outcomes

Sulaiman, Ainin; Parveen, Farzana; Moghavvemi, Sedigheh; Jaafar, Noor Ismawati; Shuib, Liyana

doi:10.1108/imds-07-2014-0205

Cited by 404 publications

(420 citation statements)

References 58 publications

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“…Another study conducted by [12] investigated the impact of social media usage against the SMEs. This study emphasized on the factors that influence the use of Facebook, which will have impacts on financial and non-financial performances of SMEs.…”

Section: Related Researchmentioning

confidence: 99%

“…One of the researchers who explained the life cycle of BPM in detail and relevant manner is [12]. According to [12] the life cycle of BPM has 6 phases: a Process Identification This phase defines the problems of business processes and solutions that are relevant to the problem. The output of this process is a new business process architecture.…”

Section: Business Processmentioning

confidence: 99%

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Impact of Alignment between Social Media and Business Processes on SMEs’ Business Process Performance: A Conceptual Model

Annisa

2019

Procedia Computer Science

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The development of information technology highly affects various business sectors including Small and Medium Enterprises (SMEs). Social media implementation, as one of the most widely used IT application, is expected to support SMEs' performances. Many types of research in social media have focused on the impact of its implementation on the performance of an organization at a macro level. Research that investigates the linkage between social media and how the company performs its business process is lacking in the literature to date. This study aims to fill this gap by conducting a literature review on social media implementation particularly in SMEs. The result of this study is a conceptual model that follows the proposition of Task-Technology Fit in exploring the impact of social media on SMEs business process performances. As a technology, social media functionality must fit the tasks that SMEs must perform. The model proposed social media alignment with business process domain based on the Process Classification Framework (PCF). The performances are measured at a business process level using four indicators i.e. cost, time, quality and flexibility of the business process. AbstractThe development of information technology highly affects various business sectors including Small and Medium Enterprises (SMEs). Social media implementation, as one of the most widely used IT application, is expected to support SMEs' performances. Many types of research in social media have focused on the impact of its implementation on the performance of an organization at a macro level. Research that investigates the linkage between social media and how the company performs its business process is lacking in the literature to date. This study aims to fill this gap by conducting a literature review on social media implementation particularly in SMEs. The result of this study is a conceptual model that follows the proposition of Task-Technology Fit in exploring the impact of social media on SMEs business process performances. As a technology, social media functionality must fit the tasks that SMEs must perform. The model proposed social media alignment with business process domain based on the Process Classification Framework (PCF). The performances are measured at a business process level using four indicators i.e. cost, time, quality and flexibility of the business process.

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Section: Related Researchmentioning

confidence: 99%

Section: Business Processmentioning

confidence: 99%

Impact of Alignment between Social Media and Business Processes on SMEs’ Business Process Performance: A Conceptual Model

Annisa

2019

Procedia Computer Science

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“…Different studies discussed SNS usage among SMBs in the context of marketing, entrepreneurship (e.g., Tiago & Veríssimo, 2014), and performance outcomes (e.g., Ainin, Parveen, Moghavvemi, Jaafar, & Shuib, 2015). The research community has generally passed over the distributed nature of SNSs.…”

Section: Framing Organizational Sns Adoptionmentioning

confidence: 99%

Social Network Site Usage by Small- and Medium-Sized Businesses: Understanding the Motivations and Barriers

Alshamaila¹

2018

MAS

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This paper contributes to a growing body of research on the process by which small-and medium-sized businesses (SMBs) adopt social network sites (SNSs) as part of their business strategies. If SMBs make use of SNSs, they could potentially compete with big corporations, flattening the marketplace. Open-ended online survey questions were used to collect data from 24 different social media experts in the Hashemite Kingdom of Jordan. Jordan was selected for this study because 90% of its adult Internet users are active on SNSs, a percentage that surpasses many emerging and developed countries. This research project identifies (a) relative advantage, (b) community demand, and (c) interactivity as motivating factors for SNS adoption. The survey results also reveal that (a) top management belief, (b) firm readiness, (c) negative comments and reviews, and (d) a low level of awareness are barriers to SNS adoption by SMBs in Jordan. The present study should prove to be particularly valuable to academics and business managers to formulate their business strategies regarding SNS adoption, and to pave the way for more research to assess likely changes.

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“…Research indicates that e-marketing offers Small and Medium sized Enterprise (SMEs) a series of advantages, such as increased profitability via reduced costs and more extensive reach, while simultaneously offering better services to clients (Ainin et al, 2015;Caniëls et al, 2015). Nevertheless, it remains a normal experience that we click into a website of one SME (e.g.…”

Section: Introductionmentioning

confidence: 99%

Electronic marketing orientation in the Small and Medium-sized Enterprises context

Shaltoni

West

Alnawas

et al. 2018

EBR

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Purpose There is an increasing interest in the role of business orientations in relation to why organizations vary in e-marketing adoption. Nevertheless, there is still scant evidence on electronic marketing orientation (EMO) within the Small and Medium-sized Enterprise (SMEs) context. This paper aims to shed light on the key factors that affect the degree of e-marketing adoption among SMEs from an organizational orientation perspective. Design/methodology/approach The study uses a cross-sectional survey of just over 135 European SMEs. The constructs are measured using multi-item indicators to capture the underlying theoretical domains. Findings The results show that EMO in SMEs is a high order construct that consists of three main components, principally: management beliefs, initiation and implementation activities. The degree of EMO is primarily affected by perceived relative advantage and customer pressure. Research limitations/implications The study focuses on for-profit SMEs in developed economies. Future researchers may replicate this study using qualitative methods in different contexts (i.e. developing countries) across several technologies and platforms (i.e. websites, internet of things, mobile applications and social media networks). Originality/value This study further extends the literature on EMO and provides answers to the questions related to the variation in SMEs’ e-marketing adoption. Practitioners can apply the EMO construct to evaluate their orientation towards e-marketing, and most importantly, to take the required remedial action to improve their performance in digital commerce.

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Factors influencing the use of social media by SMEs and its performance outcomes

Cited by 404 publications

References 58 publications

Impact of Alignment between Social Media and Business Processes on SMEs’ Business Process Performance: A Conceptual Model

Impact of Alignment between Social Media and Business Processes on SMEs’ Business Process Performance: A Conceptual Model

Social Network Site Usage by Small- and Medium-Sized Businesses: Understanding the Motivations and Barriers

Electronic marketing orientation in the Small and Medium-sized Enterprises context

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