Factors Influencing Tourist Satisfaction and Revisit Intention to Cibuntu Tourist Village During Covid-19 Pandemic

Abstract

The COVID-19 pandemic has a devastating impact on all world economic activities, including the tourism industry. Tourist satisfaction and revisit intention are two important factors in the recovery of economic activity in the tourism sector. These two variables are also influenced by tourists' perceptions of the COVID-19 protocol implemented by tourist destinations. Desa Wisata Cibuntu puts forward the concept of community-based tourism. Located in Kuningan Regency, West Java, its’ homestay is their main business. This study aims to analyze the factors that influence tourist satisfaction and tourists’ revisit intention to Desa Wisata Cibuntu during the COVID-19 pandemic. This research is an explanatory study that seeks to explain the causative relationships between endogenous and exogenous variables. The sampling technique used in this study was non-probability sampling with a convenience sampling method. The research instrument used was a questionnaire with 25 indicators and the data were analyzed using SEM with 100 respondents. The data obtained from the research instrument shows that all indicators meet the requirements of discriminant validity, convergent validity and reliability. The data were analyzed using the bootstrapping method using 5000 subsamples. The result is the coefficient of determination for tourist satisfaction is 87.6% and for interest in return visits is 91.6%. In the t test, 4 hypotheses were rejected, and 5 hypotheses were accepted. In conclusion, cultural contact has no significant effect on satisfaction and interest in return visits during the COVID-19 pandemic and satisfaction also does not have a significant effect on revisit intention. In this study, the COVID-19 protocol is one of the important factors affecting tourist satisfaction and revisit intention.

Drivers and barriers of travel behaviors during and post COVID-19 pandemic: a systematic literature review and future agenda

“…Figure 3 below presents the geographical contexts where empirical studies were conducted. We found that most of the empirical research was carried out in Indonesia (n 5 12) (Afriani and Sugiarto, 2020;Alwi et al, 2022;Azis et al, 2020;Bustan and Setiawan, 2021;Kadir et al, 2020;Lemy et al, 2020;Pinem et al, 2021;Sianipar et al, 2021;Sihotang and Sukaatmadja, 2021;Sitinjak et al, 2021;Sukaatmadja et al, 2022;Zainuddin et al, 2022). After that, 7 studies were based on the data collected from China (Agyeiwaah et al, 2021;Cai et al, 2021a;Han et al, 2021;Hu and Xu, 2021;Jiang et al, 2022;Riestyaningrum et al, 2020;Zeng and Li, 2021) followed by the Malaysia (n 5 5) (Ahmad et al, 2021a, b;Hanafiah et al, 2021;Ramli et al, 2021;Tiam Chin et al, 2021) and India (n 5 4) (Gupta et al, 2021;Kour et al, 2021;Rather, 2021a, b) and in Korea (n 5 4) (Shin et al, 2022;Sinha and Nair, 2021;Yoo et al, 2022;Yu et al, 2021).…”

“…Moreover, destination-related factors are those factors that enhance tourists to visit or revisit the destination in this pandemic situation. For example, general sale promotion, perceived trust, tourist attraction, service quality, demographic characteristics, destination image, destination attachment, attractiveness, accommodation on service, airport service quality, innovative measures, staff-and traveler-related measures, sanitization and logistics operations positive perception or impressions of a destination is likely to mold the decision in destination's favor to revisit destination(Cifci, 2021;Hassan and Soliman, 2021;Kadir et al, 2020;Kour et al, 2021;Pinem et al, 2021;Ramli et al, 2021;Sianipar et al, 2021;Sihotang and Sukaatmadja, 2021).…”

The role of stakeholder in community based tourism (cbt)-based tourist village in Gentungan Village, Gondangrejo Sub District, Karanganyar Regency

“…Therefore, tourist village should be developed along with attractions that follow the development of the tourism model [51]. Tourists' satisfaction and intention to revisit the tourist village are also important components to the sustainability of tourism activities [52]. The strategies that can be taken in the development of Embung Setumpeng tourist object post-Covid-19 pandemic are to improve and to construct new facilities in the Embung Setumpeng tourist object area.…”

Analisis Potensi Sumber Daya Manusia Dalam Bisnis Akomodasi Pondok Wisata Di Desa Wisata Besani

“…Pariwisata telah menjadi pendorong penting dalam pengembangan ekonomi lokal, pelestarian budaya, dan pemberdayaan masyarakat di berbagai wilayah (Ismanto et al, 2023). Fenomena ini semakin menonjol di Indonesia, terutama dengan berkembangnya tren wisata perdesaan atau desa wisata, yang menarik minat baik dari wisatawan domestik maupun internasional (Sianipar et al, 2021). Desa Wisata Besani, yang terletak di Kabupaten Batang, Provinsi Jawa Tengah, adalah contoh nyata dari destinasi pariwisata yang menarik, karena menggabungkan harmonisasi antara tradisi budaya Jawa dan pengaruh Tionghoa yang kaya (Yulius, 2023).…”

“…Salah satu daya tarik utama dari Desa Wisata adalah pondok wisata, yang menawarkan penginapan yang lebih intim dan dekat dengan masyarakat setempat, memberikan pengalaman yang berbeda dan memuaskan bagi para wisatawan yang mencari keautentikan dan kebersamaan dalam perjalanan mereka (Sianipar et al, 2021;Sudarmayasa et al, 2020;Wiguna et al, 2018). Oleh karena itu, penting untuk memahami peran penting pondok wisata dalam konteks pariwisata perdesaan yang berkelanjutan (Janjua et al, 2021;Li et al, 2024).…”