Factors Influencing Tourists’ Travel Experience Sharing on Social Media

Abstract

As travel-related content of tourist experiences benefits for both tourists to consume information online and for companies by providing insight into how visitors perceive their services, it becomes critical to understand the antecedents of travel experience sharing on social media. The study aims to develop a model of overall satisfaction, perceived enjoyment, motivations, and inhibitor toward sharing travel experiences, where personality factors impact overall satisfaction and perceived enjoyment. Partial Least Squares analysis was performed to evaluate the last experience of 169 Indonesian tourists in Bandung. The study discovers that conscientiousness and openness to experience trait is significant predictor of overall experience satisfaction, and only extraversion trait is identified as a significant predictor of perceived enjoyment. When it comes to predicting travel experience sharing on social media, overall satisfaction, perceived enjoyment, personal fulfillment, and self-actualization reasons have been significant predictors, but altruistic motivations and security and privacy concerns have not. Destination managers should be aware of different travelers' personalities that could impact their satisfaction and perceived enjoyment, influencing their sharing experience behavior. Personalized service and promotion can increase contributors to sharing travelrelated content on social media.

Impact of Tourist Satisfaction Attributes on Behaviour of Sharing Tourism Experiece on Social Media

“…This condition is in line with research conducted by Al-Htibat & Garanti (2019) that the more tourists are involved in the Cap Go Meh Singkawang festival, the higher the tendency to share information or experiences with other people. Likewise research that was conducted by Widiana & Novani (2022) also shows that customers who feel satisfaction at tourist attractions tend to share their experiences on social media. General attraction and culture attraction are also thought to have an indirect influence on the behaviour of sharing tourism experience.…”

Motivations to share travel experiences in online travel communities: The moderating effect of dissatisfaction

“…Previous research has employed various fundamental theories to explain the antecedents of sharing experiences on SM, such as User and Gratification (Bakshi et al,2019;Hsu et al, 2020 in15;Li et al, 2022) Self-Determination Theory (Yuniawati, 2018;Septiari and Omar, 2022), Social Exchange Theory (OhandSyn, 2015), Social cognitive theory (Yen,2016), the Theory of Reasoned Action (Bilgihan et al, 2016), Social Influence Theory (Oliveira et al,2020). Other studies have examined the sharing motivations as individual constructs (Arica et al,2021;Widiana and Santi, 2022) or tried to distinguish between self-centered and community-related motivations (Munar and Jacobsen, 2014; Numerous studies have suggested that people share content on social media for one of two reasons. Firstly, they may be motivated by psychological needs, such as the desire for pleasure or recognition.…”

“…Table 1 summarizes the main theories and motivations that have been examined in the context of sharing tourism experience. Furthermore, it has been found that customer satisfaction significantly affects consumer activity on social media SM such as e-WOM (Cantallops et al, 2020;Ismagilova et al, 2021;Xu et al, 2022) and sharing travel experience (Widiana and Santi, 2022). Sakiyama et al2023 explained this association in the light of three concepts.…”

“…Previous studies have argued that social relations can be formed through social networking sites, as they enable users to exchange socially and build strong relationships. Tourists who share their travel experiences, such as posting photos or reviews, often seek and perceive social support from their social networking site friends (Chung et al, 2017;Widiana and Santi, 2022). In the context of online communities, a relationship was found between perceived social benefits and the level of participation (Oliveira et al, 2020) The consumercommunity relationship influences the consumers' willingness to participate in the community and affects their information-sharing behavior (Hsieh and Lo, 2021).…”

The Antecedents of Place Attachment in Selfie Tourism

“…Recent years have witnessed a shift in what motivates tourists to choose their destinations, with contemporary travelers favoring places that enable self-expression on social media (Widiana & Novani, 2022). The rise of selfie tourism is particularly popular among both domestic and international tourists, indicating a changing landscape influenced by technology and the proliferation of social media platforms.…”