Factors influencing users’ post replying behavior in a senior online community: An empirical investigation

Qian, Yuxing; Ni, Zhenni; Zheng, Han; Liu, Zhenghao; Ma, Feicheng

doi:10.1016/j.tele.2022.101926

Cited by 15 publications

(8 citation statements)

References 91 publications

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“…The main challenge is that online communities are not often organised by age but by interests, hobbies, needs and preferences (Ivan, 2019). There were limited studies that could identify older people's online communities (Nimrod, 2011(Nimrod, , 2012Qian et al, 2023;Wilson-Nash et al, 2023;Zhao et al, 2020), accessing the forum, microblogs, discussion boards and chat rooms community type. Nonetheless, the present study was able to identify the online community of this target group on social media.…”

Section: Online Community Selectionmentioning

confidence: 99%

“Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework”

Bubphapant,

Brandão

2023

QMR

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Purpose This paper aims to bridge the gap by understanding the context of ageing consumer behaviour in the online community. Specifically, this research seeks to identify which content typologies are critical to generating high engagement levels and, consequently, online brand advocacy and to understand the underlying motivation behind consumer online engagement. Design/methodology/approach A netnographic approach was used to comprehensively analyse older consumers’ online communities on Facebook, namely, “Silversurfers”. A total of 3,991 posts were included in the study and analysed using a content analysis approach over two years, from 2020 to 2022. Findings Results revealed that photography is the most active media type among older consumers. This study extends the literature on content marketing, identifying 17 new content types that reflect the four motivation states of older consumers to engage with the online community: cognitive/informative oriented, affective/emotional oriented, co-creation/interactive oriented and nostalgic oriented. Moreover, this investigation stressed affective/emotional oriented and nostalgic oriented as the primary motivations for higher engagement levels. Originality/value The older population is growing, which makes the ageing market potentially huge. However, more literature needs to address it, especially in online communities. Finally, to the best of the authors’ knowledge, this study develops an original content typology framework in which firms can consider implementing effective content typology strategies for the older consumer segment.

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Section: Online Community Selectionmentioning

confidence: 99%

“Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework”

Bubphapant,

Brandão

2023

QMR

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“…People may receive information either in an active way (e.g., purposeful information seeking) or in a passive way (e.g., information scanning). Previous research on information acquisition (including exposure, seeking, and scanning) 1 examined its role in predicting different health outcomes, such as adoption of e-Government applications for risk communication (Park & Lee, 2018), healthier lifestyles (exercising, diet, and smoking, Lewis et al, 2022; Rimal et al, 1999), reduced vaping habits (Yang et al, 2019), increased health knowledge and literacy (Jin et al, 2019; Qian et al, 2023), cancer preventive behaviors (Chae & Lee, 2019; Hornik et al, 2013), and preventive behaviors during the COVID-19 pandemic (Yang & Cao, 2022; Zheng et al, 2022; Zhou & Roberto, 2022). For example, using a two-wave data of 158 students in United States, Zhou and Roberto (2022) found that COVID-19 vaccination intention was determined by vaccine-related information seeking.…”

Section: Literature Reviewmentioning

confidence: 99%

Examining the Pathways From Information Acquisition to Preventive Behaviors: The Information-Response Model

Wang,

Zheng,

Huang

2023

Science Communication

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This study proposed an information-response model, which hypothesized that information acquisition determines individuals’ preventive behaviors during the pandemic through cognitive, affective, and instrumental processes. Through a two-wave survey ( N = 1,501) conducted in Hong Kong, results revealed that information acquisition was associated with perceived risk, perceived efficacy, affective response, and preventive behaviors. Moreover, source trust was positively related to information utility, which mediated the effect of information acquisition on perceived efficacy and affective response. Our research model contributes to theories of information behavior by highlighting the role of instrumental factors necessary for individuals to translate information into preventive actions.

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“…, 2019) have been widely used in credit evaluation models. Enterprises' social behavior is positively related to their performance (Qian et al. , 2023; Zhang et al.…”

Section: Introductionmentioning

confidence: 99%

“…Specifically, text information (Kriebel and Stitz, 2022), social connections such as followers (Gul et al, 2018) and friendship relationships (Freedman and Jin, 2017; Oskarsd ottir et al, 2019) have been widely used in credit evaluation models. Enterprises' social behavior is positively related to their performance (Qian et al, 2023;Zhang et al, 2020b;Park and Kim, 2023), so activities (i.e. questions, posts, comments and social networks) containing corporate credit information are the behavioral data that this paper focuses on.…”

Section: Introductionmentioning

confidence: 99%

How social activities affect corporate credit behavior? – the mediating role of network centrality

Chen

2023

IMDS

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PurposeSocial information is crucial to credit ratings and can improve the accuracy of the traditional credit assessment model. Drawing on the resource-based view (RBV) and social capital theory (SCT), this research explores the relationships between corporate social activities, network centrality and corporate credit behavior.Design/methodology/approachThe authors used social network analysis (SNA) and regression analysis to analyze the data collected from 14,544 enterprises on the Alibaba platform.FindingsThe results indicate that among the four types of social activities, the number of corporate questions and posts shows a positive relationship with credit behavior; while the number of corporate comments has negative relationship with credit behavior. Further, degree and betweenness centralities mediate the relationship between the number of corporate questions, posts and comments with credit behavior.Originality/valueThis study contributes to the literature on non-financial factors (soft information) by exploring the social behavioral factors related to corporate credit. In addition, this study offers a new theoretical lens and reasonable explanations for investigating the relationship between corporate social activities, network centrality and credit behavior from the perspective of the resource-based view, while most studies are predictive and methodological. Moreover, this study provides new insights for platforms to evaluate enterprise credit and for managers to improve credit behavior.

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Factors influencing users’ post replying behavior in a senior online community: An empirical investigation

Cited by 15 publications

References 91 publications

“Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework”

“Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework”

Examining the Pathways From Information Acquisition to Preventive Behaviors: The Information-Response Model

How social activities affect corporate credit behavior? – the mediating role of network centrality

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