Factors Influencing Young Consumers’ Acceptance of Genetically Modified Food in India

Kajale, Dilip B.; Becker, Tilman

doi:10.1080/10454446.2013.845866

Cited by 19 publications

(16 citation statements)

References 47 publications

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“…However, the comparison about the degree of the influence in reducing perceived risks across groups revealed interesting results both conceptually and managerially. Past studies reported that people have dread and unknown perceptions about GMF and have empirically tested the usefulness of improved knowledge [ 26 , 36 , 61 ].…”

Section: Discussionmentioning

confidence: 99%

“…Prior literature on science communication advocates that in case of promoting debatable and innovative technologies, such as GM food, providing scientific literacy is an effective communication strategy [ 36 ]. This will enhance the acceptance of such technologies among the public by decreasing their risk perceptions.…”

Section: Literature Review and Theoretical Underpinningmentioning

confidence: 99%

“…In this way, individuals balance apparent threats and benefits to decide whether to use the product in question. On the other hand, past research also recognized that psychological, physical, and performance-related risk perceptions are paramount in determining consumer behavior [ 36 , 37 ]. In the case of GMF, recent literature also noted that social elements, such as individuals’ preferences for natural food, can influence the acceptance of GMF products [ 31 ].…”

Section: Introductionmentioning

confidence: 99%

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An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction

Raza

Zaman

Ferreira

et al. 2021

IJERPH

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Owing to the emerging challenges on global food security and the decade of controversies over genetically modified food (hereafter GMF), the present study aims to explore the effects of advertisement framing on health and environmental benefits, sources of perceived risk reduction, and domain-specific knowledge on the acceptance of GMF. The study conducted a quasi-experimental factorial 2 (advertisement message framing: health vs. environmental benefits) × 2 (expert endorsement: present vs. absent) between-subject design involving 300 adult participants from Pakistan. Using a multi-group structural equation model, the four conditions were assigned to each participant group (n = 75) to test the hypothesized relationships. The quasi-experiment results suggested that the advertisement messages (ad-framed) incorporated with the health and environmental benefits, as delineated by experts, can be a viable communication strategy in developing effortless cognitive cues towards GMF acceptance. The pioneer findings validate the significant efficacy of advertisement messages (ad-framed with expert opinions) in reducing perceived risk through augmented objective knowledge that activates the mechanism of favorable development of attitude and acceptance of GMF. The study findings offer strategic directions to policymakers, marketers, and food technologists in raising greater awareness and acceptance towards GMF products.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Review and Theoretical Underpinningmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction

Raza

Zaman

Ferreira

et al. 2021

IJERPH

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show abstract

“…Information from reputable international organisations such as the World Health Organization, and the Food and Agriculture Organization has also been found to have a positive influence on consumer trust (Kajale and Becker 2015) believing that these organisations are likely to provide responsible advice on food safety (Kajale and Becker 2015).…”

Section: Previous Literature In Relation To Trust In Foodmentioning

confidence: 99%

“…10. The rationale for the study, "Factors influencing young consumers' acceptance of genetically modified food in India" (Kajale and Becker 2015), is built on theory of reasoned action (Fishbein and Ajzen 1975). The authors used the following variables to predict consumer acceptant of genetically modified food (GMF): sociodemographic variables, attitude modern technology (dummy), GMF knowledge (dummy), risk perceptions, benefit perceptions, concerns, and trust for truthful information about GMF.…”

Section: An Extended Search On Scopus Databasementioning

confidence: 99%

Understanding how information facilitates consumer trust in food safety: the cases of Australian and Taiwanese consumers’ perspectives

Lam¹

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The prevalence of food safety concerns has heightened public attention globally. In response, this study seeks to understand whether information transparency matters with the support of traceability systems and online feedback in relation to consumer trust in food safety. This research extends our understanding of consumer trust in food safety and fills a gap in the literature by integrating the extant information systems management and consumer behaviour literatures. The thesis follows a problematisation approach by challenging the predominant focus on labelling information alone positively affecting consumer trust when assessing food safety. This thesis purports that consumers require additional food product-related information besides information provided on food labels.Specifically, that both information about food products provided by traceability systems and positive online feedback provided by other consumers have positive effects on consumer trust in food safety.A model is proposed, which takes into account information about food safety from consumers' perspectives. The proposed model provides insights into information adoption mechanisms that explain consumer perceptions of food labels, traceability systems, and online feedback about food safety.The thesis consists of a two phased methodology combining two qualitative studies with two quantitative studies, hence adopting a mixed method approach. The first qualitative study was aimed at gleaning both consumer and food producer perspectives on food safety. First, consumer perceptions of food safety were explored in relation to various constructs namely; perceived information provided by food labels, traceability systems and online feedback, perceived risk, consumer trust, and purchase intentions. Secondly, these findings were supplemented with perceptions of food safety management systems from a food producer. This qualitative inquiry involved semi-structured in-depth interviews with food consumers (n = 20), and staff of one food producer in Australia. The findings of the qualitative research provide insights into the information adoption mechanisms. Consumers' behaviour to obtain food safety information begins with food labels, then, if needed, traceability systems and online feedback. First consumers read information on food labels; second consumers look for information provided by traceability systems; and lastly consumers search for online feedback to know more about the safety of food products. However, consumers perceive information provided by food labels, traceability systems, and online feedback differently. The findings of the qualitative research informed a conceptual model. The second phase consisted of two quantitative studies which sought to test the conceptual model and examine similarities and differences between two consumer populations. The quantitative research involved the administration of a questionnaire surveys to consumers in Australia (n = 240) and I wish to acknowledge the support through UQ Research Training Scholarship offering ...

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Moral value conflicts in the German debate about genetically engineered foods

Waldhof

2024

J Consum Prot Food Saf

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Factors Influencing Young Consumers’ Acceptance of Genetically Modified Food in India

Cited by 19 publications

References 47 publications

An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction

An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction

Understanding how information facilitates consumer trust in food safety: the cases of Australian and Taiwanese consumers’ perspectives

Moral value conflicts in the German debate about genetically engineered foods

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