Factors inhibiting the adoption intention of digital payment platforms

What drives consumers to use P2P payment systems? An analytical approach based on the stimulus–organism–response (S-O-R) model

“…The stimulus-organism-response (S-O-R) framework and hypotheses development 3.1 S-O-R framework Numerous behavioral models have been proposed in the previous scientific literature to explain the antecedents of intention to use and the behavior of the users regarding the adoption of different financial technologies as well as in mobile payment systems (Irimia-Di eguez et al, 2023;Li ebana-Cabanillas et al, 2022). Most research has employed classical theories such as the theory of reasoned action (TRA) (Fishbein and Ajzen, 1977), technology acceptance model (TAM) (Davis, 1989), theory of planned behavior (TPB) (Ajzen, 1991), diffusion of innovation (DOI) (Rogers a Rogers, 2003), unified theory of acceptance and use of technology (UTAUT) (Venkatesh et al, 2003) as well as its subsequent modifications (Lee et al, 2022;Goel et al, 2022;Shaikh et al, 2023). Although previous studies have made important contributions in the field of mobile payments by applying these theories and have improved knowledge (Al-Okaily et al, 2023;Dash et al, 2023), we consider that the use of the S-O-R model would enrich both theory and practice in this field of study where, so far, few authors have used it as a reference in their research (Yuan et al, 2020).…”