Factors of Adoption of Electronic Commerce in SMEs in Mexico
Gerardo Haces,
José-Melchor Medina,
Ramon-Ventura Roque
et al.
Abstract:E-commerce has transformed the entire process of product sales between sellers and buyers, which has been of economic benefit for both parties. The purpose of this paper is to analyze the main decisive factors of this adoption, integrating aspects of Rogers' Innovation Diffusion Theory (IDT), the Technology-Organization-Environment (TOE) model, and the Technology Acceptance Model (TAM). Through a quantitative method, data was collected and analyzed from 434 SMEs using a questionnaire. Findings highlight that t… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.