2021
DOI: 10.26710/jafee.v7i4.2068
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Factors of Customer Satisfaction in Service Sector: Does Quality of Service Matter?

Abstract: Purpose: The study aims to evaluate the impact of the cost of financing, customer loyalty, and customer security on customer satisfaction with financial services as moderating effects in the context of Pakistan. The purpose of the study is to provide the financial services concept between the cost of financing, customer loyalty, customer security, and customer satisfaction. Methodology: Data is gathered through the use of a questionnaire. A total of 330 respondents from Pakistan's five largest banks part… Show more

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Cited by 3 publications
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“…Several scholars have pointed to banks' administrative structure and work processes as the foundation for their risktaking behaviors; for example, during times of crisis, banks safeguard their assets to ensure lower losses or even profits (Alam, 2012;Sarmiento & Galán, 2017). Consequently, banks are under more compression to boost their presentation and financial security (Anginer, Demirgüç-Kunt, Huizinga, & Ma, 2017;Ansari, Sajid, Khan, & Ahmed, 2021). The financial market and the management of banks are the driving forces behind this (Hughes & Mester, 2012).The global financial crises of 2007-2009 halted economic activity at the international level.…”
Section: Introductionmentioning
confidence: 99%
“…Several scholars have pointed to banks' administrative structure and work processes as the foundation for their risktaking behaviors; for example, during times of crisis, banks safeguard their assets to ensure lower losses or even profits (Alam, 2012;Sarmiento & Galán, 2017). Consequently, banks are under more compression to boost their presentation and financial security (Anginer, Demirgüç-Kunt, Huizinga, & Ma, 2017;Ansari, Sajid, Khan, & Ahmed, 2021). The financial market and the management of banks are the driving forces behind this (Hughes & Mester, 2012).The global financial crises of 2007-2009 halted economic activity at the international level.…”
Section: Introductionmentioning
confidence: 99%