Factors of success and motivation of rural entrepreneurship in Eastern Serbia

Abstract

This study examines success factors and motivation of entrepreneurs in the rural areas of the Eastern Serbia. The survey of the eighty entrepreneurs in the two municipalities has been conducted on the Zaječar district territory, and it included 14 villages. The weak economy, the depopulation process and the lack of financial sources are identified as problems, while the hard work and the quality of the products (services) are crucial success factors. On the other hand, political involvement had the lowest significance as the success factor. The results also indicate that the strongest motivators of the researched entrepreneurs were to be one's own boss and to increase one's own income.

Rural tourism of Eastern Serbia: Human resources management and motivation

“…Therefore, managers of farms or small catering facilities in rural tourism should focus their activities on comprehensive support to employees in rural tourism, which includes: introducing employees to safety measures (especially in emergencies such as the COVID-19 pandemic), proposing health care with the appropriate use of protective equipment, because in this way improved and safer working conditions are created, which indirectly affects the satisfaction and motivation of employees In this way, employees would get the image that their employer takes care of them and that they are important for the business. According to Nedeljković Knežević et al (2020), it is recommended that in tourism enterprises (hotels or rural households) management engage around employee perception, provide sufficient feedback and improve mutual communication; to timely inform employees about the results of work; to organize meetings with employees to have the opportunity to express their views on improving working conditions and work processes, which also applies to the activities of rural tourism, for example providing sufficient information, ie improving mutual communication (Vuković et al, 2018). This could be expressed in the way that the manager of a rural household or a small catering facility can and should accept the ideas that his employees have, regarding work processes and working conditions (Laban et al, 2021).…”

Uloga regionalnih štampanih medija u ostvarivanju politike održivog razvoja ruralnih područja

“…Između ruralnog razvoja i medija uspostavlja se odnos uzajamnosti utoliko što mediji utiču na tri najvažnije dimenzije ruralnog razvoja: ekonomsku, političku i sociokulturnu. Mediji, posmatrano iz ekonomskog ugla ruralnog razvoja, imaju potencijal da podstaknu ljude na planu traganja za alternativnim aktivnostima kako bi poboljšali svoj ekonomski status; na primer; prihvatanjem ekoturizma (Vuković et al, 2018). Politička dimenzija ruralnog razvoja u delovanju medija ispoljava se kroz podsticanje lidera i običnih ljudi i upoznavanju javnosti o tome šta vlasti, različitih nivoa, planiraju ili preduzimaju u oblasti ruralne politike kako bi stvorile bar približno jednake uslove življenja za sve građane.…”

“…Rešavanje pitanja regionalnog i ruralnog razvoja može tako da izgubi na značaju u definisanju i sprovođenju odgovarajućih politika (poljoprivredne i ruralnog razvoja). Naročito se to odnosi na poslednjih decenija sve izraženije trendove deagrarizacije, opadanja broja stanovnika, senilizacije (starenja) seoskog i ruralnog stanovništva, neravnoteže u mreži naselja, povećanja siromaštva i socijalne isključenosti, te rastući jaz između ruralnih i urbanih oblasti u pogledu razvijenosti (Vuković et al, 2018).…”

A new model of rural development based on human capital and entrepreneurship

“…The main motive for entrepreneurial investments in rural areas is, first of all, the possibility of achieving appropriate profits, then using the comparative advantages of rural areas, and based on that, realizing monopoly profits, increasing employment of local population, but also better use of others, especially natural resources and the like (Vuković et al, 2018). According to Korsgaard et al (2015), the basis of rural entrepreneurship is the ability to adequately combine in the long run and more efficiently use specific resources of a particular rural area.…”