“…Reputation is a collective perceptual representation of a person or an organization (Cian & Cervai, 2014), often formed over a period of time through consistent demonstration of competency, capability, and quality performance (Glasser, 2002;Herbig, Milewicz, & Golden, 1994). Reputation is a collective perceptual representation of a person or an organization (Cian & Cervai, 2014), often formed over a period of time through consistent demonstration of competency, capability, and quality performance (Glasser, 2002;Herbig, Milewicz, & Golden, 1994).…”