“…Non-financial rewards may be more or less effective based upon factors such as gender, race, culture and age. Non-financial rewards have been found to be more attractive to women than men as part of job applications (Schlechter, et al, 2015), whereas men are more likely to be motivated by increased income, promotion and responsibility (Hitka, et al, 2020). Sources of motivation change as people age, with older employees tending to be more motivated by intrinsically rewarding job features than extrinsic ones (Inceoglu, et al, 2011).…”