Factors that determine the adoption of Facebook commerce: The moderating effect of age

Liébana‐Cabanillas, Francisco; Santos, Manuel Alonso Dos

doi:10.1016/j.jengtecman.2017.03.001

Cited by 82 publications

(60 citation statements)

References 96 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…While several studies find a positive relationship between impulsiveness and scommerce activities [3,17], we also found that customers' intention to buy can be increased by financial incentives or other motivational factors, i.e., perceived usefulness [10,18], convenience, minimal effort, cost, and time [10,19,20]. Research also shows that enjoyment, perceived playfulness, and perceived ease of use influence consumer intention to engage in s-commerce [21][22][23].…”

Section: Younger Tech-savvy Thais Who Have a Higher Level Of Innovatmentioning

confidence: 59%

“…Although age, gender, and education level have an impact on consumer intention to purchase [10][11][12][13], other personality and motivational factors, including traits, personal innovativeness, impulsive behavior, and self-efficacy are the crucial factors influencing consumer's buying intention. Personality traits have a positive impact on buying intention [14,15] and can moderate online shopping behaviors [16].…”

Section: Personality and Motivationmentioning

confidence: 99%

See 1 more Smart Citation

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

Sukrat¹,

Mahatanankoon²,

Papasratorn³

2018

KSS

View full text Add to dashboard Cite

Social Networking Services (SNSs) allow individuals and small online retailers to engage in consumer-to-consumer social commerce (C2C s-commerce). It is a growing phenomenon in Thailand. This article seeks to articulate the driving forces behind the massive growth of C2C s-commerce in Thailand. Our preliminary literature review and observation reveal a set of interrelated drivers or dimensions fueling this growth: personality and motivation, user-generated content, ICT, and virtual community management. We postulate that these drivers are the main building blocks for C2C s-commerce adoption in Thailand. Researchers and practitioners can refer to these dimensions as they seek to reexamine C2C s-commerce in the context of Thailand or other emerging economies.

show abstract

Section: Younger Tech-savvy Thais Who Have a Higher Level Of Innovatmentioning

confidence: 59%

Section: Personality and Motivationmentioning

confidence: 99%

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

Sukrat¹,

Mahatanankoon²,

Papasratorn³

2018

KSS

View full text Add to dashboard Cite

show abstract

“…These variables were Social Image (SI) and Perceived Usefulness (PU) which were included in the Motivation factors category. SI is the understanding of SMEs in the use of innovation that can improve their position in social status [6]. Meanwhile, Perceived Usefulness is a person's assumption that technology can provide benefits to its users [23,24].…”

Section: Research Hypothesesmentioning

confidence: 99%

The Effect of Motivation-Opportunity-Ability (MOA) Framework in SME's Social Media Marketing Adoption

Hadining

2020

IJIES

View full text Add to dashboard Cite

This research aimed to find out the factors which affected UKM/SME (small and medium sized enterprises) in adopting Facebook Ads. The factors utilized adoption model which has been developed in previous research by inserting Opportunity and Ability factors as a moderating effect between the influence of intention to use facebook ads toward the adoption of facebook ads. The background of this study was the need for the demand for the use of information technology, especially social networking in SME communication with consumers. This was intended to make SMEs survive in current technological developments. The model used in this research consisted of ten variables with nine hypotheses. Based on a survey of 100 SMEs in Indonesia, it was found that social image and perceived usefulness had a positive influence on intention to use Facebook Ads. However, there was no moderation effect from the Opportunity and Ability variable groups toward the relationship between Intention to use Facebook ads to Facebook Ads Adoption.

show abstract

“…The beginning of Web 2.0 plus Facebook has given birth to a new trend of an online shopping known as f-commerce or Facebook shopping (Liébana-Cabanillas & Alonso-Dos-Santos, 2017). Facebook is one of the social media platform used by online vendors/ retailers that sell products or services to its customers.…”

Section: Introductionmentioning

confidence: 99%

Antecedents of Trust: A Case study between Karachi and Dubai Facebook Shoppers

Ahmad¹,

Mehboob

Khaskhelly

2019

IJELCS

View full text Add to dashboard Cite

In the adoption of online shopping, the main issue faced by consumersis the development of trust. Consumers are unable to physically examine the products before making a purchase. The study aims to f ind out the factors that develop trust in Facebook shopping through case study analysis. A designed questionnaire was circulated to gather the data from participants. The participants included in the study were the shoppers of Facebook. An aggregate of 270 structured questionnaires was circulated in Karachi and Dubai out of which 225 were considered in the study. For the data analyses, demographic statistics frequency and bar chart and descriptive statistics, have been applied. The study concludes that online f irms need to designseparate strategies plus framework and for both the cities. Countries despite having similar cultural values vary greatly due to geographical distances. Online suppliers must focus on developing interpersonal trust by providing exchange and return policies to consumers that will reduce the risk to an extent and build trust between the store and Facebook shoppers.

show abstract

Factors that determine the adoption of Facebook commerce: The moderating effect of age

Cited by 82 publications

References 96 publications

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

The Effect of Motivation-Opportunity-Ability (MOA) Framework in SME's Social Media Marketing Adoption

Antecedents of Trust: A Case study between Karachi and Dubai Facebook Shoppers

Contact Info

Product

Resources

About