Factors that determine the corporate image of South African banking institutions

Abstract

The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists of three groups of elements: conscious behavioural identity cues, such as customer service; need-satisfying products or services; and visual cues, such as the corporate name, logo, and slogan. Makes a major assumption that a visual design cue, such as a corporate logo, recalls impressions or perceptions in the minds of audiences. These perceptions are based on corporate behaviour which constitutes an overall corporate image. Perceptions measured through a semantic differential subsequently revealed that the following factors contribute to the corporate image of South African banking institutions: dynamism, credibility/stability, customer service, and visual identity. The research results therefore confirmed the assumption that corporate behaviour and corporate visual identity contribute to corporate image.

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

“…The argument is that the corporate logo creates measurable images in the minds of consumers and serves as a mental switch or stimulus (Van Heerden and Puth, 1995). Image is 'what comes to mind when one hears the name or sees the logo' (Gray and Balmer, 1998, p. 696).…”

“…The company logo communicates the company's personality Bernstein (1986); Van Heerden and Puth (1995); Van Riel et al (2001);Wheeler (2003) and also enhanced by the qualitative study…”

“…Image is 'what comes to mind when one hears the name or sees the logo' (Gray and Balmer, 1998, p. 696). As a part of corporate identity management, managers should try to project their company logos in order to create or maintain a favourable image in the mind of their customers (Van Heerden and Puth, 1995). Corporate image is the immediate mental picture an individual holds of the organization.…”

Pengaruh Pelayanan Berbasis Teknologi Informasi Listrik Prabayar dan Kerelasian Pelanggan terhadap Kepercayaan Pelanggan dan Dampaknya pada Citra Perusahaan

“…Melalui pelayanan pelanggan dan kerelasian pelanggan yang menimbulkan kepercayaan pelanggan, maka kepercayaan pelanggan pun berkontribusi positif terhadap citra. Heerden & Puth (1995). Untuk itu perlu dikaji apakah ada pengaruh antara pelayanan teknologi informasi Listrik Prabayar, dan kerelasian pelanggan terhdap Kepercayaan Pelanggan dan dampaknya terhadap Citra Perusahaan PLN.…”

From identity to organisation identity: The evolution of a concept

“…This ambiguity is further exacerbated by the practice of using the concept interchangeably with concepts such as corporate identity and corporate image. The interchangeable and imprecise use of key concepts and terminology is in fact a common criticism of the field (Stewart, 1991;Van Heerden, 1993;Van Heerden & Puth, 1995). Moreover, very little scholarly research has been conducted on the subject, with academics not devoting adequate attention to the subject of corporate identity (Stewart, 1991).…”