“…However, the major focus of cattle improvement programmes in Kenya has been dairy sub-sector; the beef cattle sub-sector is relatively neglected by policy (Gamba, 2006). Further, there is an extensive literature on adoption of improved cattle breeds by dairy farmers in high potential areas of Kenya (e.g., Tambi, Mukhebi, Maina, & Solomon, 1999;Kavoi et al, 2010;Musalia, Wangia, Shivairo, & Vugutsa, 2010;Murage & Ilatsia, 2011). However, published information on beef cattle farmers' breed choices is very limited (exceptions include Wilson, 2009).…”