Factors that impact farmers’ engagement in local food brand development

Tselempis, Dimitrios; Karipidis, Philippos; Tzimas, Dionysios; Karypidou, Ioanna

doi:10.1108/emjb-06-2019-0079

Cited by 8 publications

(8 citation statements)

References 45 publications

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“…Among the variables of the model, the brand has been included as a preferred food quality attribute. This finding, along with prior studies on food brand as a quality indicator in farming (Tselempis et al. , 2020), opens avenues of integrated research along the food value chain.…”

Section: Discussionsupporting

confidence: 61%

Food literacy as a resilience factor in response to health-related uncertainty

Gianni

Reitano²,

Fazio³

et al. 2022

BFJ

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PurposeDuring the Covid-19 pandemic, people were deprived of their freedom, unable to engage in physical and social activities, and worried about their health. Uncertainty, insecurity, and confinement are all factors that may induce stress, uneasiness, fear, and depression. In this context, this study aims to identify possible relationships of emotions caused by health risks and restrictions to outdoor activities with well-informed decisions about food consumption.Design/methodology/approachThe theoretical framework of this research draws on the stimulus-organism-response paradigm yielding six research hypotheses. An online survey was designated to test these hypotheses. A total of 1,298 responses were gathered from Italy, Greece, and the United Kingdom. Data analyses include demographic group comparisons, moderation, and multiple regression tests.FindingsThe results showed that when people miss their usual activities (including freedom of movement, social contact, travelling, personal care services, leisure activities, and eating at restaurants) and worry about their health and the health of their families, they turn to safer food choices of higher quality, dedicating more of their time and resources to cooking and eating.Research limitations/implicationsThe findings showcase how risk-based thinking is critical for management and marketing strategies. Academics and practitioners may rely on these findings to include extreme conditions within their scope, understanding food literacy as a resilience factor to cope with health risks and stimulated emotions.Originality/valueThis study identified food behavioural patterns under risk-laden conditions. A health risk acted as an opportunity to look at food consumption as a means of resilience.

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Section: Discussionsupporting

confidence: 61%

Food literacy as a resilience factor in response to health-related uncertainty

Gianni

Reitano²,

Fazio³

et al. 2022

BFJ

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“…Low satisfaction with retail also triggered farmers to adopt direct sales in a case study in Greece (Tselempis et al 2020), potentially reflecting a similar process. Tselempis et al (2020) also highlighted how interaction between consumers and farmers triggered farmers who perceived consumer interest in local food to start direct sales. This interaction particularly takes place at easily accessible locations (Fig.…”

Section: Enabling Factors For Sustainable Intensificationmentioning

confidence: 97%

“…Recent research showed that this sentiment is shared by many Dutch farmers, as the competition for consumers by supermarkets and other market parties in the food chain gives a continuous pressure on prices, also in the agricultural chains (Baltussen et al 2018). Low satisfaction with retail also triggered farmers to adopt direct sales in a case study in Greece (Tselempis et al 2020), potentially reflecting a similar process. Tselempis et al (2020) also highlighted how interaction between consumers and farmers triggered farmers who perceived consumer interest in local food to start direct sales.…”

Section: Enabling Factors For Sustainable Intensificationmentioning

confidence: 99%

The Role of Different Types of Actors In The Future of Sustainable Agriculture In a Dutch Peri-urban Area

Schulp

Komossa

Scherer

et al. 2022

Environmental Management

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Peri-urban areas support a broad range of multifunctional demands for public goods. In northwest Europe, peri-urban areas tend to overlap with intensive agricultural land, resulting in conflicts between agricultural use and the public good demands of residents. Sustainable intensification (SI) of agriculture might help reconcile agricultural and well-being goals, but it is unclear how the mix of actors in a peri-urban setting can trigger or restrain SI. In a Dutch case study, we explored how SI of agriculture can contribute to making peri-urban areas more sustainable, and which actors are key enabling factors for implementing SI. We used interviews, surveys, workshops, and empirical analysis to obtain insight into the stakeholder’s vision of a sustainable future for the case study area, the farming system and actor network. We integrated these insights in a Bayesian Belief Network, where we linked the actor network to implementation of three SI measures (farm-level efficiency measures, small landscape elements, and direct sales), and used sensitivity analysis to model effects of support for implementation by different groups of actors. The case study has a dense stakeholder network, where, dependent on the SI measure, farmers are triggered by all actors to implement SI, or have a stronger role in uptake themselves. The sensitivity analysis suggested that the future preferred by the stakeholders requires broad support of all actors involved, with local actors without a formal role being essential for uptake. Overall, trade-offs among public goods are almost inevitable when taking up SI measures.

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“…The literature analysis proposed here shows that the concept of COO has undergone significant changes due to the different approaches adopted, the globalization process and the variables considered (Rosado-Pinto and Louriero, 2020). However, what seems to have never changed is how the COO effect is considered, which is a variable affecting consumer behavior and supporting competitive challenges, particularly those of choosing the product and brand abroad (Amatulli et al, 2019;Tselempis et al, 2019). Pongjit and Chiaravutthi (2018) argued that intangible resources, such as the COO effect, are often harder to imitate, have more uses and can be more easily redeployed after a change than tangible resources.…”

Section: Ijebr 285mentioning

confidence: 99%

New media marketing as a driver of enterprise country of origin (COO) offer in international markets

Vrontis¹,

Basile

2021

IJEBR

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PurposeThe paper aims to highlight the role of Web 2.0 in international marketing, shedding light on the relationships existing between the country of origin effect and consumer behavior.Design/methodology/approachThe current study, drawn on the country of the origin (COO)W literature and Web 2.0 diffusion data, investigates the relationships between country of origin – seen as an idiosyncratic entrepreneurial offer – and the consumer, within an international marketing framework. Specifically, the paper focuses on the increasing role of Web 2.0 and social media as tools enabling enterprises to create and maintain adaptive and networking capabilities and to implement international marketing strategies.FindingsThe findings presented here reveal that international marketing is becoming increasingly similar to domestic marketing because of social media development. In other words, it is becoming more and more difficult for international products to contain themselves within single markets as local issues seldom remain local.Originality/valueThis paper fills a gap in the international marketing literature focusing on how social media, particularly in a pandemic era, can improve and enhance relationships between the product of origin and consumer behavior both in the assessment and in the actual purchase of products.

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Factors that impact farmers’ engagement in local food brand development

Cited by 8 publications

References 45 publications

Food literacy as a resilience factor in response to health-related uncertainty

Food literacy as a resilience factor in response to health-related uncertainty

The Role of Different Types of Actors In The Future of Sustainable Agriculture In a Dutch Peri-urban Area

New media marketing as a driver of enterprise country of origin (COO) offer in international markets

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