2020
DOI: 10.3390/nu12061881
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Factors that Influence the Perceived Healthiness of Food—Review

Abstract: The interest of consumers is the consumption of healthy food, whereas the interest of food manufacturers is that consumers recognize the produced “healthier” food items on the shelves, so they can satisfy their demands. This way, identifying the factors that influence the perceived healthiness of food products is a mutual interest. What causes consumers to consider one product more beneficial to health than another? In recent years, numerous studies have been published on the topic of the influence of several … Show more

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Cited by 89 publications
(70 citation statements)
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“…However, in contrast to Americans (8,17), Jordanians paid little attention to the healthfulness of their diet in the last year, as indicated by the majority of adolescents displaying a negative attitude towards a healthy diet (23). Based on The Dietary Guidelines for Americans (29) used by the US Department of Agriculture to describe a healthy diet, many factors influence a consumer's understanding of a food product's healthfulness, including the details provided to them, the color and shape of the packaging, the ingredient and category, sensory characteristics, and the organic origin (30). Alsheyab found that availability, perceived benefits, cost, and sensory appeal all influenced healthy food purchases by Jordanian adolescents (31).…”
Section: Discussionmentioning
confidence: 99%
“…However, in contrast to Americans (8,17), Jordanians paid little attention to the healthfulness of their diet in the last year, as indicated by the majority of adolescents displaying a negative attitude towards a healthy diet (23). Based on The Dietary Guidelines for Americans (29) used by the US Department of Agriculture to describe a healthy diet, many factors influence a consumer's understanding of a food product's healthfulness, including the details provided to them, the color and shape of the packaging, the ingredient and category, sensory characteristics, and the organic origin (30). Alsheyab found that availability, perceived benefits, cost, and sensory appeal all influenced healthy food purchases by Jordanian adolescents (31).…”
Section: Discussionmentioning
confidence: 99%
“…Our research aim is to examine which extrinsic features, when combined, result in a product that most plausibly shows the consumer that it has a beneficial impact on health. We included attributes based on our literature reviews [42,43]: we examine various claims related to ingredients, health claims, the effect of organic and domestic (Hungarian) origin, as well as the effect of the shape and color of packaging. While our aim was to identify a packaging combination that would convincingly show a health effect, we also aimed to determine the weight of the different factors and characteristics identified by previous research and to rank them in order of importance.…”
Section: Aim Of Researchmentioning
confidence: 99%
“…Appearance, and thus colour, is among the major attributes concerning the quality of fresh and processed food products, and influences consumer’s choices, preferences, willingness to purchase, and perception of healthfulness [ 46 , 47 , 48 ]. Concerning beetroot juice, this parameter is affected by the content of pigments, especially betalains, as well as processing steps, including thermal treatments [ 49 ].…”
Section: Resultsmentioning
confidence: 99%