Factors Underlying the Adoption of Online Banking by Mexican Consumers

Mansumitrchai, Somkiat; Al‐Malkawi, Husam‐Aldin Nizar

doi:10.5539/ijbm.v6n9p155

Cited by 19 publications

(16 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Trust has been considered one of the most attributes of adoption especially in the electronic forms such as e-commerce or internet banking (Mansumitrchai & Malkawi, 2011;Mansumitrchai & Chiu, 2012). There was no exception for the SNS adoption as well.…”

Section: Trustmentioning

confidence: 99%

Factors Underlying the Adoption of Social Network: A Study of Facebook Users in South Korea

Mansumitrchai¹,

Park²,

Chiu³

2012

IJBM

Self Cite

View full text Add to dashboard Cite

This paper examined the adoption and the uses of social network site (SNS) namely Facebook in South Korea. The aim of the study is to explore the factors contributing to the adoption and the uses of social network. The paper uses both qualitative and quantitative approaches for research methodology. The qualitative method is used to gain insight into how consumers value social network by interviewing both users and non-users. Thirty-five questions were developed in the questionnaire based on the interview.Factor Analysis suggested nine characteristics of the adoption, namely involvement, usefulness, usage, trust, convenience, openness of information, audience, making contacts, and acceptability. A MANOVA test showed that there were significant difference on the attributes of the adoption by gender and ages. ANOVA showed that males and females differed on their attitudes toward five attributes of the adoption: involvement, usefulness, usage, openness of information, and audience. It also showed that different ages of people differed on their attitudes toward five attributes of the adoption: involvement, usefulness, usage, convenience, and openness of information. The paper indicated that Korean consumers get involved, perceive usefulness, use, and accept social network as a part of their life styles. Marketing managers should be aware of the opportunities to utilize the usefulness of social network, which may provide an avenue for companies to reach their customers more effectively.

show abstract

Section: Trustmentioning

confidence: 99%

Factors Underlying the Adoption of Social Network: A Study of Facebook Users in South Korea

Mansumitrchai¹,

Park²,

Chiu³

2012

IJBM

Self Cite

View full text Add to dashboard Cite

show abstract

“…According to Innovation diffusion theory individual customers' adoption rate of any new technology depends on six innovation characteristics namely relative advantage, compatibility, complexity, observability, trialability and perceived risk [18]. Percent are Mansumitrchi & AL-Malkawi [19] highlighted eight characteristics of the adoption of online banking (OB), namely; difficulty, trust, compatibility, third party concerns, human contact, and social influence, security, and computer proficiency. The results of research found that adopters and non-adopters different in their attitudes towards four attributes of the adoption of difficulty, trust, compatibility, and human contact.…”

Section: Social Cognitive Theory (Sct)mentioning

confidence: 99%

Drivers Affecting Online Banking Usage of Private Commercial Banks in Sri Lanka

Hapuarachchi

Samarakoon

2020

AJEBA

View full text Add to dashboard Cite

Online banking is the compulsory condition to develop e-business within the world. The key objective of the study is to examine drivers affecting online banking facility usage of the private commercial banks in Sri Lanka. The researcher has selected five factors namely perceived risk, customers’ concern for privacy, customers’ value for online personalization, e-trust, and e-loyalty after considering previous studies and expert idea in the field. Five hundred questionnaires were distributed among the customers who attached to the seven main private commercial banks and living selected three prominent provinces of three prominent cities namely Kandy, Colombo & Galle in Sri Lanka. Although only two hundred fifteen questionnaires received from the online customers. One hundred ninety-six complete questionnaires used to the final data analysis. Descriptive statistics, correlation analysis and Multiple regression analysis utilized to analysis the data. Data analysis result of the study shows that perceived risk, customers’ concern for privacy and entrust show the significant positive effect on online bank usage in Sri Lanka. E-loyalty and customers’ value for privacy also positively influence on online bank usage, however these two factors didn’t show the significant influence on online bank usage. Sri Lankan commercial banks should promote online bank usage by considering risk, customers’ concern for privacy and entrust. Moreover, online program designers should concern innovations and significant factors when they develop online bank platforms. Further, the researchers should conduct further research base on different cultures to identify the issues and significant factors that may influence on online banking usage.

show abstract

“…Therefore, ease of use is an antecedent of customer satisfaction within online banking (Yoon, 2010). Mansumitrchai and Al-Malkawi (2011) highlight that ease of use was the most important attribute explaining the adoption of online banking in Mexico. This study also indicates that perceptions of online banking as complex to use can reduce the chances of non-users adopting online banking.…”

Section: Literature Review Of Consumer Perceptions Of Online Bankingmentioning

confidence: 99%

Consumer perceptions of online banking in Spain using netnography: a positioning story

Clemente-Ricolfe

2017

IJBM

View full text Add to dashboard Cite

Today, a growing number of monetary transactions are carried out through online banking. This article applies netnography, a new technique for obtaining information, to determine the current positioning of online banking in Spain. The collection and analysis of 261 valid messages from two online consumer portals enables us to observe the existence of two competitor groups and two types of attributes. On the one hand, consumers perceive online banking as competitors depending on their size; and on the other hand, negative (or positive) aspects are compensated (or accepted) as a result of greater (or lesser) profitability. This means that different forms of value creation are offered with online banking clients. Furthermore, the methodology used represents an innovative way to determine the positioning of online banking and could be extended to other digital products.

show abstract

Factors Underlying the Adoption of Online Banking by Mexican Consumers

Cited by 19 publications

References 28 publications

Factors Underlying the Adoption of Social Network: A Study of Facebook Users in South Korea

Factors Underlying the Adoption of Social Network: A Study of Facebook Users in South Korea

Drivers Affecting Online Banking Usage of Private Commercial Banks in Sri Lanka

Consumer perceptions of online banking in Spain using netnography: a positioning story

Contact Info

Product

Resources

About