Facts Up Front Versus Traffic Light Food Labels

Roberto, Christina A.; Bragg, Marie A.; Schwartz, Marlene B.; Seamans, Marissa J.; Musicus, Aviva A.; Novak, Nicole; Brownell, Kelly D.

doi:10.1016/j.amepre.2012.04.022

Cited by 105 publications

(59 citation statements)

References 5 publications

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“…The communication value of 100-point numerical scales (where 100 symbolizes the highest quality) and culturally held colour associations (e.g. where red and green symbolize negative and positive events, respectively) can be observed in a variety of other domains, from the popular 100-point rating scales used by leading wine critics [68] to 'traffic light' labels on packaged food products that readily convey nutritional and health information to consumers [69]. Theoretically, efforts like these allow their intended audience to engage in heuristic judgement and decision making (e.g.…”

Section: Unfamiliaritymentioning

confidence: 99%

Communicating about ocean health: theoretical and practical considerations

Schuldt

McComas

Byrne

2016

Phil. Trans. R. Soc. B

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As anthropogenic stressors threaten the health of marine ecosystems, there is a need to better understand how the public processes and responds to information about ocean health. Recent studies of public perceptions about ocean issues report high concern but limited knowledge, prompting calls for information campaigns to mobilize public support for ocean restoration policy. Drawing on the literature from communication, psychology and related social science disciplines, we consider a set of social-cognitive challenges that researchers and advocates are likely to encounter when communicating with the public about ocean health and emerging marine diseases—namely, the psychological distance at which ocean issues are construed, the unfamiliarity of aquatic systems to many members of the public and the potential for marine health issues to be interpreted through politicized schemas that encourage motivated reasoning over the dispassionate consideration of scientific evidence. We offer theory-based strategies to help public outreach efforts address these challenges and present data from a recent experiment exploring the role of message framing (emphasizing the public health or environmental consequences of marine disease) in shaping public support for environmental policy.

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Section: Unfamiliaritymentioning

confidence: 99%

Communicating about ocean health: theoretical and practical considerations

Schuldt

McComas

Byrne

2016

Phil. Trans. R. Soc. B

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“…These findings have direct implications for policies that are currently under consideration by the US Food and Drug Administration, and add to a growing body of literature that supports the use of front-of-pack nutritional labels that color-code relative nutritional value of key nutrients (Campos et al, 2011; K.L. Hawley, 2012; Kelly et al, 2009; Roberto et al, 2012; Temple & Fraser, 2014). …”

Section: Discussionmentioning

confidence: 66%

“…Nutrition labeling offers a cost-effective intervention with potential for wide reach in an readily accessible format (Campos, Doxey, & Hammond, 2011; K.L. Hawley, 2012; Kelly et al, 2009; Roberto et al, 2012; Temple & Fraser, 2014). …”

Section: Introductionmentioning

confidence: 99%

Assessing attentional prioritization of front-of-pack nutrition labels using change detection

et al. 2016

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We used a change detection method to evaluate attentional prioritization of nutrition information that appears in the traditional “Nutrition Facts Panel” and in front-of-pack nutrition labels. Results provide compelling evidence that front-of-pack labels attract attention more readily than the Nutrition Facts Panel, even when participants are not specifically tasked with searching for nutrition information. Further, color-coding the relative nutritional value of key nutrients within the front-of-pack label resulted in increased attentional prioritization of nutrition information, but coding using facial icons did not significantly increase attention to the label. Finally, the general pattern of attentional prioritization across front-of-pack designs was consistent across a diverse sample of participants. Our results indicate that color-coded, front-of-pack nutrition labels increase attention to the nutrition information of packaged food, a finding that has implications for current policy discussions regarding labeling change.

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“…Harper, et al, 2007;Orth & Malkewitz, 2008;Sørensen et al, 2012). Nevertheless, consumer choices can be better informed with multi-level label systems as results by Andrews et al (2011), Kelly et al (2009) and Roberto et al (2012) confirm. Furthermore, it is important to boost consumer confidence in the label.…”

Section: Discussionmentioning

confidence: 78%

“…This is verified by different consumer studies that suggest that consumers prefer simpler binary nutrition labels (Andrews et al, 2011). However, consumers can make more informed decisions concerning the overall product healthiness when more complex nutrition labelling systems are used, like the traffic light food labelling system (Andrews et al, 2011;Kelly et al, 2009;Roberto et al, 2012).…”

Section: Different Types Of Labellingmentioning

confidence: 87%

Multi-level labelling: too complex for consumers?

Weinrich¹,

Franz²,

Spiller³

2016

Economia Agro-Alimentare

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in AbstractAs more food labels enter the retail market, it is becoming increasingly difficult for consumers to review the underlying standards of products. The most common labels communicating ethical values tend to be binary. However, many attributes, such as animal welfare, are of a continuous nature and are not binary. One solution to communicate differentiated information about the process or product standards is through the use of multi-level labels, which indicate various levels of standards. This way, consumers might realize the differences in the production or process qualities more easily. However, since multi-level labels are more complex, the impact on consumers' comprehension is not clear. The objective of this paper is to test whether a multi-level labelling approach is comprehensible for consumers and could therefore be an effective tool to communicate information about standards and thus enhancing willingness to pay. The results show that when an explanation about the levels of the label is provided, there is an increasing willingness to pay for products with higher standards of animal welfare. Hence, a multi-level label can work if information is provided.

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Facts Up Front Versus Traffic Light Food Labels

Cited by 105 publications

References 5 publications

Communicating about ocean health: theoretical and practical considerations

Communicating about ocean health: theoretical and practical considerations

Assessing attentional prioritization of front-of-pack nutrition labels using change detection

Multi-level labelling: too complex for consumers?

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