“…The characteristics of these relationships relate to issues such as innovation, power, risk, as well as to overall company success, and are an important competitive advantage in business markets (Deshpandé, Farley, & Webster, 2000;Ford, 1998;Håkansson & Ford, 2002;Ordanini, Micelli, & Di Maria, 2004;Ulaga & Eggert, 2006). Furthermore, much research focuses on how relationships develop and change over their life cycle, and how these relationships ultimately end (Ford, 1980;Lambe, Spekman, & Hunt, 2000;Medlin, 2004;Schurr, Hedaa & Gersbro, 2008;Sutton-Brady, 2008).…”