2020
DOI: 10.1177/2631309x20970477
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Failure of Responsive Regulation? Pharmaceutical Marketing, Corporate Impression Management and Off-Label Promotion of Enzalutamide in Europe

Abstract: “Responsive regulation” has been proposed to offset pharmaceutical industry illicit behavior in areas such as drug marketing based on self-regulation backed up with threats of government sanctions. We explore the efficacy of responsive regulation by tracing recent investigations by the UK pharmaceutical industry self-regulatory authority into the firm Astellas’s illicit promotion of a top-selling prostate cancer drug. Using documentary data, we reveal a ruthless company culture reflected in the illicit, so-cal… Show more

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Cited by 18 publications
(21 citation statements)
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“…77 , 81 However, studies of the self-regulation of drug promotion have documented significant discrepancy between industry codes and the actual conduct of the industry or specific companies. 79 , 82 - 84 …”
Section: Introductionmentioning
confidence: 99%
“…77 , 81 However, studies of the self-regulation of drug promotion have documented significant discrepancy between industry codes and the actual conduct of the industry or specific companies. 79 , 82 - 84 …”
Section: Introductionmentioning
confidence: 99%
“…However, the sums underreported by industry have been, on balance, smaller (Ozieranski et al, 2020), probably reflecting a single approach to disclosure (ABPI, 2019), contrasted with disparate ethical codes adopted by some patient organisations without central standards or oversight (Jones, 2008; Rickard et al, 2019). Failure to disclose by companies may also involve sanctions by the ABPI’s self‐regulatory body (Mulinari et al, 2020). Therefore, we chose drug company reporting to calculate the amount of funding received, although it only represents a minimum level of financial dependency.…”
Section: Methodsmentioning
confidence: 99%
“…There is a substantial literature that endorses responsive regulation across sectors and industries including human services and social work (Burford & Adams, 2004;Burford, Braithwaite & Braithwaite, 2019), taxation (Braithwaite, 2007;Job et al, 2007), the pharmaceutical industry (Mulinari et al, 2020), criminology (Braithwaite, 1989), corporate crime (Braithwaite, 2008;Schell-Busey et al, 2016;Tombs, 2015) and child welfare/child protection (Burford, Braithwaite & Braithwaite, 2019;Harris, 2011). Responsive regulation has also proven appealing to regulators and policymakers (Job et al, 2007;Parker, 2013), and efforts to decentralise governments (Tombs & Whyte, 2013).…”
Section: Ca L L I Ng For a Gr E At Er Foc Us On R E Sponsi V E R Egu ...mentioning
confidence: 99%