Wildfires are a threat to public safety and have increased in both frequency and severity due to climate change. To mitigate wildfire ignition risks, electric power system operators proactively de-energize high-risk power lines during "public safety power shut-off" (PSPS) events. Line de-energizations can cause communities to lose power, which may result in negative economic, health, and safety impacts. Furthermore, the same communities may repeatedly experience power shutoffs over the course of a wildfire season, which compounds these negative impacts. However, there are often many combinations of power lines whose de-energization will result in about the same reduction of wildfire risk, but the associated power loss affects different communities. Therefore, one may raise concerns regarding the fairness of de-energization decisions. Accordingly, this paper proposes a model-predictive-controlinspired framework to select lines to de-energize in order to balance wildfire risk reduction, total load shedding, and fairness considerations. The goal of the framework is to prevent a small fraction of communities from disproportionally being impacted by PSPS events, and to instead more equally share the burden of power outages. For a geolocated test case in the southwestern United States, we use actual California demand data as well as real wildfire risk forecasts to simulate PSPS events during the 2021 wildfire season and compare the performance of various methods for promoting fairness. Our results demonstrate that the proposed formulation can provide significantly more fair outcomes with limited impacts on system-wide performance.