Fair Trade Products and Sustainable Consumer Behaviour

Навратилова, Мирослава; Abrhám, Josef; Beranová, Markéta; Brož, David

doi:10.9770/jssi.2019.8.4(23)

Cited by 3 publications

(7 citation statements)

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“…Studies reported that younger consumers were more knowledgeable about FT products (Becchetti & Rosati, 2007;Ma, Littrell & Niehm, 2012;De Leeuw et al, 2014). Navrátilová et al (2019) further affirm that young and female consumers were more knowledgeable, cared more about the origin of products and were more interested in buying ethically sourced goods.…”

Section: Influential Factors On Ft Purchasesmentioning

confidence: 92%

“…However, Becchetti and Rosati (2007) concluded that concerned consumers were willing to pay more for FT products because of the importance of social responsibility in their actions. Similarly, Navrátilová et al (2019) explained that consumers are willing to pay more for higher quality products and environment-friendly production but not necessarily for creating 'fair work environments for farmers'. Rios, Finkelstein and Landa (2015) reported that US consumers are willing to pay up to 10% more for FT certified products.…”

Section: Influential Factors On Ft Purchasesmentioning

confidence: 99%

“…Additionally, consumers with higher education and income levels were more knowledgeable about FT products (Andorfer, 2013;Navrátilová et al,, 2019). Becchetti and Rosati (2007) suggest that increasing knowledge about FT products among older and wealthier customers may have a significant effect on FT product demand as older people tend to have more discretionary income.…”

Section: Influential Factors On Ft Purchasesmentioning

confidence: 99%

“…De Pelsmacker, Janssens and Mielants (2005) found that consumers were generally knowledgeable about FT products. While the Generation Y consumers did know enough about the FT apparel products (Hwang,Lee & Diddi, 2015), consumers with higher education levels and income were more knowledgeable about FT products (Andorfer, 2013;Navrátilová et al, 2019). Yet some studies find that younger consumers have extensive knowledge about FT (Becchetti & Rosati, 2007;Leeuw, 2014;Ma, Littrell & Niehm, 2012;Navrátilová et al, 2019).…”

Section: Ft Product Knowledgementioning

confidence: 99%

“…While the Generation Y consumers did know enough about the FT apparel products (Hwang,Lee & Diddi, 2015), consumers with higher education levels and income were more knowledgeable about FT products (Andorfer, 2013;Navrátilová et al, 2019). Yet some studies find that younger consumers have extensive knowledge about FT (Becchetti & Rosati, 2007;Leeuw, 2014;Ma, Littrell & Niehm, 2012;Navrátilová et al, 2019). We use the Gen Z (young, urban and educated) consumers as the prime target for FT products in our study and conceptualise that these consumers' subjective product knowledge positively influences their purchasing behaviour (Lee et al, 2012).…”

Section: Ft Product Knowledgementioning

confidence: 99%

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An investigation of Fair Trade product knowledge, beliefs, experiences and buying intentions of Generation Z in the US

Pavlovskaia¹,

Kara²

2022

JOFT

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The Fair Trade movement is an alternative way to conduct international and domestic business by trying to improve trading conditions of disadvantaged producers around the world through consumer actions. Consumers can support the movement by purchasing FT certified products, which confirm that products meet ethical principles and environmental standards that are set in accordance with the requirements. However, FT product sales in the US have been lagging in comparison to the FT product sales in Europe. For instance, per capita consumption of the value of FT products was approximately €3 in the US in comparison to €34 in the UK (Fairtrade International, 2016). This study investigates several variables that can influence Fair Trade consumption, and, specifically, the effects of consumers’ knowledge, beliefs and past experiences on their purchase intentions of Fair Trade products among urban youth consumers in the US. Using the Theory of Reasoned Action as the conceptual framework, data were collected from 154 subjects using an online survey. The results indicate that consumer knowledge about FT has significant positive influence on their purchase intentions, but this relationship is mediated and strengthened by their beliefs and past behaviour. We offer various implications of these findings to FT businesses and organisations.

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Section: Influential Factors On Ft Purchasesmentioning

confidence: 92%

Section: Influential Factors On Ft Purchasesmentioning

confidence: 99%

Section: Influential Factors On Ft Purchasesmentioning

confidence: 99%

Section: Ft Product Knowledgementioning

confidence: 99%

Section: Ft Product Knowledgementioning

confidence: 99%

See 3 more Smart Citations

An investigation of Fair Trade product knowledge, beliefs, experiences and buying intentions of Generation Z in the US

Pavlovskaia¹,

Kara²

2022

JOFT

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Sustainability in Education

Mowafi,

AL-Hasan

2024

Contributions to Environmental Sciences &Amp; Innovative Business Technology

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Consumers Towards the Goals of Sustainable Development: Attitudes and Typology

Maciejewski

Lesznik

2022

Sustainability

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The aim of this paper is to determine the level of knowledge of the categories of sustainable development and consumers’ attitudes towards concept, assumptions, and principles of sustainable development in Polish society. The article also attempts to distinguish homogeneous clusters of consumers, based on their attitudes toward the sustainable development goals (SDGs). The text is based on the results of the original empirical research carried out by the authors in November 2020 on a sample of 1045 adult consumers from all over Poland. The research used an online survey technique. To determine the types of consumers, 17 diagnostic variables (goals of sustainable development) were adopted. Cluster analysis was used to distinguish the types of consumers, whereas the number of clusters was determined using the hierarchical Ward method with the square of the Euclidean distance. The individual objects were classified into clusters with the help of the non-hierarchical k-means method. The conducted analyses enabled the authors to distinguish three relatively homogeneous types of consumers based on their attitudes towards the sustainable development goals, namely: informed apologists, moderate supporters, and uninformed critics. The consumer types described in the article may constitute the basis for market segmentation for companies offering consumer goods and services. The article also presents the level of awareness of the sustainable development goals in Polish society and the level of their acceptance. In addition, the presented research results conducted in Poland may constitute the basis for implementation of similar research in other countries. In the case of many countries and societies, there is a lack of knowledge about the types of consumers based on their attitudes towards the idea of sustainable development; therefore, it can be concluded that the presented research results contribute to the theory of consumer behavior.

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Fair Trade Products and Sustainable Consumer Behaviour

Cited by 3 publications

References 0 publications

An investigation of Fair Trade product knowledge, beliefs, experiences and buying intentions of Generation Z in the US

An investigation of Fair Trade product knowledge, beliefs, experiences and buying intentions of Generation Z in the US

Sustainability in Education

Consumers Towards the Goals of Sustainable Development: Attitudes and Typology

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