Faire campagne sur Facebook : analyse lexicale des publications des mouvements politiques lors de la campagne présidentielle de 2017

Abstract

This research analyses the Facebook publications content shared by French political communities during the 2017 presidential campaign. It compares and differentiates the modes of appropriation of this social media by identifying thematic convergences and divergences within the publications (N = 225,556) of these political communities. Our lexical analyses show how Facebook uses converge according to three complementary action directories: a tool for coordinating and calling for mobilisation, a tool for the promotion of candidates, and a tool for sharing political programmes. They then reveal how these lexical classes, which are specific to the promotion of the political programmes, reflect deep thematic divergences that allow us to differentiate the way in which these communities have ideologically shaped their political communication during this campaign.